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If you're not confident in the value of your offer or skill, it's going to come across in your copy. In this episode I guide you through a little personal Q and A that you can do quickly to take an "inventory" of the value in you and your offer. Listen in to part 2 next time to see how we use those answers to improve your copy.
When your customer reads your sales page or your web copy, they want to know some basic questions. Many businesses forget to answer them and the customer simply walks away to find them somewhere else. In this 15 minute show I take you through some of the questions your customer is asking and how you can answer them on your website and in your sales copy.
In Part 1 of Confidence With Copy we looked at some questions you ask to reveal the real value of your service to your customer. In this second part, we take those answers and show you how to include them in your sales copy or web copy
in Self Help
Our Motivational Whisperer Expert guest today is Lisa Rothstein, Copywriting Branding Coach and a certified Life Purpose™ Coach and consultant, Lisa helps other Madison Avenue alumni, entrepreneurs and companies clarify their goals, optimize their talents and communicate their brilliance. She also assists her fellow screenwriters as a script consultant. Lisa has been a professional choral singer, a cartoonist and watercolorist and a stand-up comedian. http
Discover the CopyWriting Secret Sauce for Business Video Marketing This episode is all about: CopyWriting - and the Secret Sauce that Turns Average into the Wow factor. Do you have the Words that Sell ? Do your words inspire, help and move people to take action ? If not, then learn the secrets that will transform you into the "Expert" in your field, and the "leader" in your industry. Even in video the CopyWriting and word smithing is vital for success. It's import
Copywriting Training: Best Writing Advice fo rAuthors As a writer, you may not think about the writing BEYOND your writing... sure, you craft a story, nove, poem or article, and beyond that there are... flyers blog posts social media posts titles/subtitles descriptions summaries book covers adverts and more It's just another way of painting pictures with words. For many authors, writing itself is a blissful, amazing activity. Then there's eve
Dr. Angelica Underwood and Ronnie Tsunami will be interviewing Michele Pariza Wacek. She is considered one of the hottest marketing strategists today, Michele PW has a reputation for crafting promotional materials and creating marketing campaigns that get results. She is the owner and founder of Michele PW/Creative Concepts and Copywriting LLC, which is the premiere international direct response copywriting and marketing company around. She's also a national speaker and author, plus her cli
in Pop Culture
A phantasmagorical journey into advertising oddity, with thanks to Stan Freberg, David Goodman of goodmanshow.com, and our cast of several.
I have written and performed our radio spots for years, but was hampered by old-school AM radio production guys. Dave and I met on a political blog several years ago, and I got him to start doing our ad production. (I also bought some of his paintings!) He decided to pitch a couple of ads he had written for our company, and hey, presto! I was out of a copywriting job!
In this episode of No Stress WordPress, we discuss why business owners still need professional WordPress web developers who are proficient in SEO, social media integration, copywriting, and all the works. The No Stress WordPress podcast is brought to you by Sudden Impact Web Design.com, a Denver WordPress web design, SEO, and eCommerce agency.
Join host Latisha M with special guest Kate Strickland from Mommy's Club Kate Strickland is the Senior Vice President of Marketing and Communications at Mommy’s Club. Her area of expertise is marketing strategy, corporate brand messaging, public relations, event planning, and copywriting. Kate also holds the position of President/CEO of The Trendle Group, a third party meeting and convention management firm that has planned more than 500 events from coast to coast. Previous
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