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Selling to Crazy-Busy Customers-Interview with best-selling author Jill Konrath

  • Broadcast in Entrepreneur
Small Business Show

Small Business Show


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Internationally recognized sales strategist Jill Konrath shares how to get more appointments, speed up decisions, and win more sales with your short-fused, frazzled prospects. You will discover how to leverage her SNAP rules to: Keep it Simple through the entire process Be iNvalualable to gain (or keep) a competitive edge Always align to ensure relevance with a prospect's objective Elevate Priorities to keep the momentum going Selling to overwhelmed buyers is tough. They're protective of their time, and changing systems, strategies, or suppliers only adds to their burden. In the new sales reality, irrelevence is an unforgivable sin, complexity drives decisions to a screeching halt, and prospects disappear when priorities change. Plus, customers want to deal only with salespeople who bring real value to a relationship. Most sellers don't know how to handle this. The result? They're quickly deleted or dismissed, even if their product or service could make a big difference.