Content Marketing is a well-proven strategy for attracting and engaging with K-12 educators, yet many managers of companies who want to boost their sales to schools or gain market share don't fully commit. It may be time to listen to the many ways Content Marketing can attract an educator audience, build your company's brand, establish a leadership position and drive K-12 sales. New insights may convince you to give Content Marketing a try or to recharge your approach to this very important component for success. During this 15 minute program, host Glen McCandless interviews an expert on this topic, Katie Povejsil, CMO of PresenceLearning. Katie gives details about decades of success she has experienced using Content Marketing to generate leads and sustainable growth in the ed tech market. Take a listen and share with your colleagues!