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00:16Selling To Schools with Reps and Resellers
What's the best way to sell to schools? It's the topic of greatest interest for everyone who wants to succeed in the K-12 education market. Many newcomers would like to find a low-cost entry, and the idea of using independent reps or resellers is popular. What have experts learned about this sales approach? What do you need to know to be successful working with K-12 channel partners? Join host Glen McCandless for a 15-minute interview with two veterans of K-12 sales, Farimah Schuerman and Mitch Weisburgh of Academic Business Advisors.
Tags: k-12 sales school sales education marketing independent reps K-12 distribution
by Selling to Schools in Marketing
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00:14
Selling K-12 Learning Services: Your Next Big Thing?
During EdNet 2012, the annual ed tech industry conference, a few hundred industry executives were treated to a general session entitled “Farewell Products. Hello Services.” A well-respected group of panelists made the case for sea change in our business models, from product-centric selling to service-centric growth, profits, and market position. So, if your company relies on selling products to schools, how do you gauge the impact on your business? What should you be doing now to en
Tags: K-12 sales learning services selling to administrators school market education marketing
by Selling to Schools in Marketing
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00:15
How to Drive School Sales with PR in a Web-Centric World
Everyone promoting products and services to schools is doing so amidst a tidal wave of change in media. The number of e-newsletters, online magazines, digital publications, and social media outlets educators participate in is exploding. For you to compete effectively in the school market, you must adapt your public relations (PR) approach and adopt new strategies that leverage new technologies. Doing so enables you to reach your customers, potential customers, the media, and other influencers
Tags: marketing to schools education marketing K-12 sales selling to educators school market
by Selling to Schools in Marketing
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00:07
How to Sell Digital Content to Schools
Schools are buying more digital instructional and reference materials than ever before. The use of eBooks is rapidly taking off. As the shift from print to digital accelerates, what sales strategies will work? Will there be a role for field sales?
Tags: education marketing school sales marketing to schools selling to schools education channels
by Selling to Schools in Marketing
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00:15
Hidden Challenges for Sales to K-12 Schools
How will your company grow and prosper in the "new normal" K-12 sales environment? An important success strategy is to focus on helping your customers and prospects manage change, perhaps a hidden challenge. Three big changes are impacting your customers' decisions right now. During this 15- minute interview, host Glen McCandless unpacks these with guests Farimah Schuerman and Mitch Weisburgh of Academic Business Advisors. We'll take a look at change management and steps
Tags: k-12 sales education marketing school sales education funding education market research
by Selling to Schools in Marketing
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00:15
How (and Why) to Reach School District Administrators
Getting the attention of busy district administrators has always been an education marketing challenge. Now it's more important than ever according to a recent survey commissioned by District Administration magazine. What's behind the trend toward more centralized purchasing decisions in our school districts? Could print ads be the way to attract the interest of the decision makers you want to reach? Join host Glen McCandless, leader of SellingToSchools.com, to explore this topic with K-12 marketing expert, George Halo.
Tags: reaching school administrators marketing to schools K-12 purchasing decisions school sales K-12 sales
by Selling to Schools in Marketing
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00:15
K-12 Sales: From Pilot to Adoption
Here is a challenge every educational technology provider faces. School administrators decide to give your product a try, hoping to verify the pay-off you've promised. You get the sale -- a trial for a few classrooms or schools. But, all too often, results from the pilot fail to meet expectations. The product is minimally used or not used at all. The big sale for the broad adoption doesn't happen. But we all suffer the consequences. Taxpayers foot the bill and the ed tech industry gets another black eye. What's the solution? How do you move from a product pilot to broad-based adoption that drives customer loyalty and referral K-12 sales? How do you secure a commanding market share for your company in the K-12 market? Join host Glen McCandless and his guests Farimah Schuerman and Mitch Weisburgh of Academic Business Advisors as they unpack this topic and provide expert perspective and practical advice.
Tags: K-12 sales education sales education marketing school market educational technology
by Selling to Schools in Marketing
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00:15
New 2013 K-12 Funding Outlook and Advice
Grants and funding for K-12 schools are always a hot topic, especially now that the election is over and we've jumped off the fiscal cliff. Education marketers have burning questions: What should we be doing to tap into sources of funding during the height of the school buying cycle? Is there still time to secure funds that were awarded from recent federal initiatives? What's happening with Race to the Top funds? What products and services are ripe for funding programs right now? Join
Tags: K-12 grants federal education funds K-12 funding school budgets Race to the Top Fund
by Selling to Schools in Marketing
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00:14
Get Ready for the eBook Tidal Wave in Schools!
A new study shows the shift from print books to ebooks is accelerating, the most dramatic change in the K-12 market in a century. Is education marketing or selling to schools a priority for you? If so, do not miss this interview with the publisher of this important education market research study. Everyone in the school market will be impacted by the eBook wave. Ride it or be drowned by it!
Tags: education marketing school market research elearning print to digital marketing to schools
by Selling to Schools in Marketing
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00:24
New Federal Grant Opens District Sales Opportunity
Do you sell products or services to K-12 schools that could help students prepare for careers aligned with their personal passions? If so, then there is new source of funds that could open up new district sales opportunities for you. This is a timely program so you must act immediately. Be sure to read the companion article and listen to this show. SellingToSchools host Glen McCandless and education funding expert Jenny House of RedRock Reports will discuss the ins and outs of the program and
Tags: K-12 funding education marketing school sales marketing to schools K-12 sales
by Selling to Schools in Marketing
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00:15
Schools and the Internet: What's Next for Education Marketing?
Now that schools are wired and Internet access is ubiquitous, what’s next for technology companies that sell to schools? Now the challenge is finding pockets of opportunity – school districts where purchases of digital content and services are more likely than average. The Schools and the Internet study from Grunwald Associates provides education marketing staff with important practical information about sales opportunities and the decision-making process as schools move fully into the digital a
Tags: Education Marketing Selling to Schools Educational Technology School decision making Technology Purchases by Schools
by Selling to Schools in Marketing
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00:15
Reassess Your Education Marketing and Sales Processes Now
Companies are consolidating. Publishers are re-restrategizing and re-reorganizing. Developers of educational products and services are selling to districts with historically tight budgets. And the districts themselves are rethinking the way they buy given the various pressures and uncertainties in government. All of these elements are beyond the control of leaders who are being held accountable for their company's success So what can your company do about its core "go-to-market"
Tags: school sales education marketing education sales selling to schools marketing to schools
by Selling to Schools in Marketing
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