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What's the best way to sell to schools? It's the topic of greatest interest for everyone who wants to succeed in the K-12 education market. Many newcomers would like to find a low-cost entry, and the idea of using independent reps or resellers is popular. What have experts learned about this sales approach? What do you need to know to be successful working with K-12 channel partners? Join host Glen McCandless for a 15-minute interview with two veterans of K-12 sales, Farimah Schuerman and Mitch Weisburgh of Academic Business Advisors.
Rapid expansion in adoptions and use of mobile devices in schools has the potential to impact almost every aspect of education. A new report, "Mobile Technology for K-12 Education," sponsored by mobile learning company, Amplify, and conducted by education market research experts at IESD, reveals details about the current status of mobile technology in our schools. The question is, what are publishers and developers who serve the school market doing in terms of their product marketing plans and their sales approaches as we move away from the a textbook centric K-12 sales environment to an environment where smartphones, tablets, and other mobile computing devices are the primary delivery envelope? Host Glen McCandless asks K-12 market researcher, Jay Sivin-Kachala, of IESD, to provide his perspective.
Dr. J. E. Carthron, host of Better Public Schools for America will be discussing "Working to Change Public Schools", with his special guest and they will speak on the following points:
How to increase the teachers expectation for your child.
How to help your child have their best year ever in school.
We will also be taking call in questions and comments from across the county.
The education industry is in the midst of a major paradigm shift. Free products are challenging traditional rules. Pressure is mounting to find new sources of revenue, and many K-12 market experts say selling services to school administrators is an important trend. You may be blinded by what is happening or you may be looking for some clarity. What is driving this trend, what impact is it having, and what should you be doing to refocus and reshape your businesses? How do you ensure future success as we continue to feel the affects of the new business models and new players in the K-12 space? Join host Glen McCandless, author of new article on this topic, for an interview with industry veteran Lou Pugliese, a leader who has been in the thick of this shift and can offer front-line perspective.
RFPs (Request for Proposals) are something you'll definitely have to deal with if you sell to schools, and some RFPs are great opportunities. But, you may have discovered that spending time to react to RFPs can kill your productivity unless you have a policy and set of procedures in place. How can you better manage RFPs from school districts and increase your odds of winning the deals you decide to pursue? Listen to sage advice fro two veterans of K-12 RFP wars -- host Glen McCandless and his special guest, Farimah Schuerman of Academic Business Advisors. They'll spend 15 minutes to unpack this popular topic. And be sure to read the companion article on SellingToSchools.com. Don't miss these great resources!
During EdNet 2012, the annual ed tech industry conference, a few hundred industry executives were treated to a general session entitled “Farewell Products. Hello Services.” A well-respected group of panelists made the case for sea change in our business models, from product-centric selling to service-centric growth, profits, and market position. So, if your company relies on selling products to schools, how do you gauge the impact on your business? What should you be doing now to ensure a smooth ride on the coming wave of learning services and to avoid wipe out? During this 15-minute program, SellingToSchools.com editor and publisher Glen McCandless interviews one of the EdNet panelists, industry researcher and analyst Tyson Greer, CEO of Ambient Insight. Tyson offers her perspective on what’s happening and opportunities that you might grab hold of. Listen and behold!
After a short hiatus at the end of 2014, Selling as a Profession will go live again on Thursday, March 11, 2015. The host Velton Showell has been traveling and sharing his expertise on Transforming Good Performance to Great Performance throughout the country. He will return on March 11 after speaking in Birmingham, Al. New York, New Jersey, Philadelphia and Washington, DC since the beginning of the year. Join him every week for his positive messages as he shares the knowledge he has aquired over the last 30 years of leading award winning organizations. Always remember, "Transform Your Thinking and it will Transform Your World". Dial 917.889.7881 to listen to the show.
In the past 24 years I have read more than 700 Books on Selling, Motivation, Success, and Entrepreneurship. In all of my reading some books have stood out as just better, and more impactful and helpful than the others.
On Tonight’s show, within 30 minutes, I will share with you my list of…
The Ten Greatest books on Selling
The 15 essential books for successfully navigating life
My two favorite current resources
My three favorite places to find prospects
I will offer my in depth feelings and take aways from each book.
I have done the research for you. It is very likely that you will have read several of the books on my list. I suspect I will also be introducing some to you. You will enjoy.
Dr. Chaps reports on these important issues:
Co-ed bathrooms in public schools. Mandatory homosexual education to your children. What is going on in California? We interview attorney Brad Dacus with Pacific Justice Institute.
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