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00:16Selling To Schools with Reps and Resellers
by Selling to Schools in Marketing
Tags: k-12 sales school sales education marketing independent reps K-12 distribution
What's the best way to sell to schools? It's the topic of greatest interest for everyone who wants to succeed in the K-12 education market. Many newcomers would like to find a low-cost entry, and the idea of using independent reps or resellers is popular. What have experts learned about this sales approach? What do you need to know to be successful working with K-12 channel partners? Join host Glen McCandless for a 15-minute interview with two veterans of K-12 sales, Farimah Schuerman and Mitch Weisburgh of Academic Business Advisors.
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00:14
Selling K-12 Learning Services: Your Next Big Thing?
by Selling to Schools in Marketing
Tags: K-12 sales learning services selling to administrators school market education marketing
During EdNet 2012, the annual ed tech industry conference, a few hundred industry executives were treated to a general session entitled “Farewell Products. Hello Services.” A well-respected group of panelists made the case for sea change in our business models, from product-centric selling to service-centric growth, profits, and market position. So, if your company relies on selling products to schools, how do you gauge the impact on your business? What should you be doing now to en
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00:15
How to Drive School Sales with PR in a Web-Centric World
by Selling to Schools in Marketing
Tags: marketing to schools education marketing K-12 sales selling to educators school market
Everyone promoting products and services to schools is doing so amidst a tidal wave of change in media. The number of e-newsletters, online magazines, digital publications, and social media outlets educators participate in is exploding. For you to compete effectively in the school market, you must adapt your public relations (PR) approach and adopt new strategies that leverage new technologies. Doing so enables you to reach your customers, potential customers, the media, and other influencers
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00:07
How to Sell Digital Content to Schools
by Selling to Schools in Marketing
Tags: education marketing school sales marketing to schools selling to schools education channels
Schools are buying more digital instructional and reference materials than ever before. The use of eBooks is rapidly taking off. As the shift from print to digital accelerates, what sales strategies will work? Will there be a role for field sales?
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00:15
How (and Why) to Reach School District Administrators
by Selling to Schools in Marketing
Tags: reaching school administrators marketing to schools K-12 purchasing decisions school sales K-12 sales
Getting the attention of busy district administrators has always been an education marketing challenge. Now it's more important than ever according to a recent survey commissioned by District Administration magazine. What's behind the trend toward more centralized purchasing decisions in our school districts? Could print ads be the way to attract the interest of the decision makers you want to reach? Join host Glen McCandless, leader of SellingToSchools.com, to explore this topic with K-12 marketing expert, George Halo.
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00:14
Get Ready for the eBook Tidal Wave in Schools!
by Selling to Schools in Marketing
Tags: education marketing school market research elearning print to digital marketing to schools
A new study shows the shift from print books to ebooks is accelerating, the most dramatic change in the K-12 market in a century. Is education marketing or selling to schools a priority for you? If so, do not miss this interview with the publisher of this important education market research study. Everyone in the school market will be impacted by the eBook wave. Ride it or be drowned by it!
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00:15
Schools and the Internet: What's Next for Education Marketing?
by Selling to Schools in Marketing
Tags: Education Marketing Selling to Schools Educational Technology School decision making Technology Purchases by Schools
Now that schools are wired and Internet access is ubiquitous, what’s next for technology companies that sell to schools? Now the challenge is finding pockets of opportunity – school districts where purchases of digital content and services are more likely than average. The Schools and the Internet study from Grunwald Associates provides education marketing staff with important practical information about sales opportunities and the decision-making process as schools move fully into the digital a
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01:00
CONNECT! Selling Fearlessly
Tags: bob terson selling sales attitude Deb Calvert
What's holding you back from reaching your full selling potential?
Is it fear? Unproductive work habits? Your attitude? A gap in selling skills? Whatever it is, our guest Robert Terson can help you breakthrough and sell fearlessly!
Terson is a 40-year veteran of selling and author of "Selling Fearlessly: A Master Salesman's Secrets for the One-Call-Close Salesperson." His highly lauded book is packed with tips, technques and practical advice for professional sellers.
This is one episode of CONNECT! Online Radio for Selling Professionals that no sales profesional should miss. Terson will take listener questions, tell stories as only he can, and help you to sell more effectively.
Ignite your selling power in just an hour by joining us live. You can also send questions in advance to deb.calvert@peoplefirstps.com -- all questions wll be answered on air or via e-mail.
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01:31
Are The Mentally Ill Running America's Schools?
by Mag Thomas And Kim Jacks in Politics Conservative
Tags: Public Schools Indoctrination Guns Political Correctness NRA
We look at a list of incidents blown wildly out of proportion by the seemingly mentally ill and hysterical people running our public schools. That and more on this fun filled episode.
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00:15
Get Ahead of Your School Market Competition
by Selling to Schools in Marketing
Tags: education sales education marketing K-12 sales school market selling to educators
Are you having trouble getting a sales meeting with a school administrator? No wonder. Busy educators are tired of boring, cookie-cutter sales presentations. Every sales pitch is the same, relying on slide shows and touting product features. How can you set yourself apart and trump your competition? Start by taking some time to read the companion article posted on SellingToSchools.com and by listening to this 15-minute radio show. Host Glen McCandless will interview his guest, educ
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01:04
Selling Your Art Through Interior Designers
by Artists Helping Artists in Art
Tags: art artists artists helping artists selling art interior designers
Join artist and marketing expert Leslie Saeta as she highlights ways to sell your art. On today’s show Leslie is joined by AHA May co-host Dottie Leatherwood. Join Leslie and Dottie as they discuss what you need to do to sell your art through interior designers. We will also interview artist Richard Gallego who will share his amazing success in working with an interior designer.
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01:01
Creating a Culture for Learning in High-Need Schools
Tags: national writing project nwp seed professional development high-need schools
As the school year winds down, join National Writing Project site leaders on a two-part special edition of NWP Radio as they reflect on lessons learned from a year of offering professional development in high-need schools.
This show and its partner show, SEED 3 Professional Development Program Designs, on June 6, will provide food for thought for site teams planning professional development in 2013-14.
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