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Rapid expansion in adoptions and use of mobile devices in schools has the potential to impact almost every aspect of education. A new report, "Mobile Technology for K-12 Education," sponsored by mobile learning company, Amplify, and conducted by education market research experts at IESD, reveals details about the current status of mobile technology in our schools. The question is, what are publishers and developers who serve the school market doing in terms of their product marketing plans and their sales approaches as we move away from the a textbook centric K-12 sales environment to an environment where smartphones, tablets, and other mobile computing devices are the primary delivery envelope? Host Glen McCandless asks K-12 market researcher, Jay Sivin-Kachala, of IESD, to provide his perspective.
What's the best way to sell to schools? It's the topic of greatest interest for everyone who wants to succeed in the K-12 education market. Many newcomers would like to find a low-cost entry, and the idea of using independent reps or resellers is popular. What have experts learned about this sales approach? What do you need to know to be successful working with K-12 channel partners? Join host Glen McCandless for a 15-minute interview with two veterans of K-12 sales, Farimah Schuerman and Mitch Weisburgh of Academic Business Advisors.
RFPs (Request for Proposals) are something you'll definitely have to deal with if you sell to schools, and some RFPs are great opportunities. But, you may have discovered that spending time to react to RFPs can kill your productivity unless you have a policy and set of procedures in place. How can you better manage RFPs from school districts and increase your odds of winning the deals you decide to pursue? Listen to sage advice fro two veterans of K-12 RFP wars -- host Glen McCandless and his special guest, Farimah Schuerman of Academic Business Advisors. They'll spend 15 minutes to unpack this popular topic. And be sure to read the companion article on SellingToSchools.com. Don't miss these great resources!
Trade shows and exhibit marketing continue to consume a big chunk of the marketing budget for companies that sell products and services to educators. Yet, webinar marketing and related follow up, including webinar sponsorships, are getting a lot of attention and for some companies may be the best way to generate leads. In a recent video titled "My 3 Secrets to K-12 Marketing" Lisa Greathouse of Simple K12 makes the case for webinar marketing and suggests ways you can get the most from this channel. Lisa is our guest as we get real about webinar marketing. Your host, Glen McCandless, poses questions about webinar marketing that may be on the mind of many sales and marketing professionals who serve the K-12 school market.
The education industry is in the midst of a major paradigm shift. Free products are challenging traditional rules. Pressure is mounting to find new sources of revenue, and many K-12 market experts say selling services to school administrators is an important trend. You may be blinded by what is happening or you may be looking for some clarity. What is driving this trend, what impact is it having, and what should you be doing to refocus and reshape your businesses? How do you ensure future success as we continue to feel the affects of the new business models and new players in the K-12 space? Join host Glen McCandless, author of new article on this topic, for an interview with industry veteran Lou Pugliese, a leader who has been in the thick of this shift and can offer front-line perspective.
Are sales to K-12 schools important to you? If so, and you've never considered the special education market before, now may be the time for you to rethink your strategy. Trends in the student population suggest that school administrators may soon prefer doing business with suppliers of instructional materials who support inclusion, that is, providing access to the general curriculum for all students. What are the product marketing implications and related sales opportunities for your company? Join host Glen McCandless and his special guest Frances Stetson, Ph.D., president of Stetson and Associates, inclusive education experts, for 15-minute discussion on this timely topic.
This week on Black Belt Selling, mother-daughter black belt team from Central Texas is proud to welcome Ben Gay III as their guest to discuss the secrets of selling. Ben Gay III has been called a living legend in the sales world. He has been the #1 salesperson in every organization he has worked in. His history is riddled with sales success and he has been coached and trained by many of his fellow sales legends such as J. Douglas Edwards, Dr. Napoleon Hill, Earl Nightingale, William Pen Patrick, Zig Ziglar, and many more. He is one of the most famous, popular and powerful sales trainers in the world now and we are excited for this opportunity to sit down with him and discuss the secrets to selling!
During EdNet 2012, the annual ed tech industry conference, a few hundred industry executives were treated to a general session entitled “Farewell Products. Hello Services.” A well-respected group of panelists made the case for sea change in our business models, from product-centric selling to service-centric growth, profits, and market position. So, if your company relies on selling products to schools, how do you gauge the impact on your business? What should you be doing now to ensure a smooth ride on the coming wave of learning services and to avoid wipe out? During this 15-minute program, SellingToSchools.com editor and publisher Glen McCandless interviews one of the EdNet panelists, industry researcher and analyst Tyson Greer, CEO of Ambient Insight. Tyson offers her perspective on what’s happening and opportunities that you might grab hold of. Listen and behold!
This week, on Black Belt Selling, Stephanie and I will be talking about the challenges sales professionals face integrating social media into their lead generation strategy. Stephanie, formerly a digital marketing specialist, will share some of her experiences helping small businesses in the digital arena, particularly with social media. Be sure to listen to this week's show for gold nuggets that can boost your ability to get more leads on Facebook, LinkedIn, Twitter and more. Join us for this fascinating discussion on the use of social media in sales. This is an essential topic for sales professionals in network marketing, car sales, insurance, finance, or any small business endeavor!
Thursday, October 2nd, 2014 at 6:30pm EST please join me with my guest Keith Wyche as we discuss his latest two books "Good Is Not Enough" and "Corner Office Rules" we will also discuss taking your performance to new heights on Selling as a Profession, listen in by calling 917.889.7881. Remember we are here ever week with amazing in site to move your performance from average to OUTSTANDING!
Join me today as I talk about some tips that I have learned over the years on handling difficult negotiations. Have you every had one or a few? Many times the key to working through the difficulty is listening in advance; then coming to the tabel with a plan. I have had my share and I am willing to share some of the things I have used to get past them. To listen in just call (917) 889.7881
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