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What's the best way to sell to schools? It's the topic of greatest interest for everyone who wants to succeed in the K-12 education market. Many newcomers would like to find a low-cost entry, and the idea of using independent reps or resellers is popular. What have experts learned about this sales approach? What do you need to know to be successful working with K-12 channel partners? Join host Glen McCandless for a 15-minute interview with two veterans of K-12 sales, Farimah Schuerman and Mitch Weisburgh of Academic Business Advisors.
Rapid expansion in adoptions and use of mobile devices in schools has the potential to impact almost every aspect of education. A new report, "Mobile Technology for K-12 Education," sponsored by mobile learning company, Amplify, and conducted by education market research experts at IESD, reveals details about the current status of mobile technology in our schools. The question is, what are publishers and developers who serve the school market doing in terms of their product marketing plans and their sales approaches as we move away from the a textbook centric K-12 sales environment to an environment where smartphones, tablets, and other mobile computing devices are the primary delivery envelope? Host Glen McCandless asks K-12 market researcher, Jay Sivin-Kachala, of IESD, to provide his perspective.
Educators depend on federal funds to pay for a wide range of educational technology products and services. If you sell ed tech to educators, it is essential for you to have the inside track on funding streams--- how your sales prospects can tap into buckets of money. In this -- part one of our two-part 2015-2016 school funding alert -- host Glen McCandless and K-12 funding expert Dr. Jenny House of RedRock Reports provide you with timely updates on the key discretionary funds educators can use to acquire all kinds of digital materials and hardware. You’ll get practical advice on how to align your sales message to take advantage of these important education budget shifts. Listen to the valuable information in this program! Prepare for K-12 sales success during the coming academic buying cycle.
In part one of our two-part 2015-16 School Funding Alert, host Glen McCandless and K-12 funding expert, Dr. Jenny House of RedRock Reports provided timely updates for the coming year. You heard about some big changes in Washington, DC and practical advice for how the new priorities may impact your school sales. During part two, we get more specific in terms of how school administrators can pay for a range of educational technology products and services. Jenny will give related advice about what to say ---- and what to do -- when you are talking to school administrators about purchasing your products and services. Armed with this valuable insight, your marketing message and your sales conversations will be more effective. Listen now. Reap rewards later.
Dr. J. E. Carthron, host of Better Public Schools for America will be discussing "Working to Change Public Schools", with his special guest and they will speak on the following points:
How to increase the teachers expectation for your child.
How to help your child have their best year ever in school.
We will also be taking call in questions and comments from across the county.
The education industry is in the midst of a major paradigm shift. Free products are challenging traditional rules. Pressure is mounting to find new sources of revenue, and many K-12 market experts say selling services to school administrators is an important trend. You may be blinded by what is happening or you may be looking for some clarity. What is driving this trend, what impact is it having, and what should you be doing to refocus and reshape your businesses? How do you ensure future success as we continue to feel the affects of the new business models and new players in the K-12 space? Join host Glen McCandless, author of new article on this topic, for an interview with industry veteran Lou Pugliese, a leader who has been in the thick of this shift and can offer front-line perspective.
Tune in to meet this awesome seller I met at a local eBay workshop I was presenting in Ocala FL. This seller was so interesting to me I invited him to be a guest on my radio show. Meet Phil, the owner of DragonBackbone.com. He has been selling online for quite awhile and his family roots go back a few years creating these unique and OOAK items. In eBay terms that stands for: Original, One of A Kind.
Visit his eBay store while you wait at: SomethingUneek
CITIZENS MAKING SCHOOLS BETTER
WIN LEARNING presents FRIENDS OF TEXAS SCHOOLS, aterific citizen's organization with Executive Director Stacey Osborne and founder Scott Milder
KEEPING 'TABS' ON INDEPENDENT SCHOOLS
Peter Upham. Executive Director of THE ASSOCIATION OF BOARDING SCHOOLS (TABS) is our guest speaking on their The North American Boarding Initiative.
Presented by HOUGHTON MIFFLIN HARCOURT
RFPs (Request for Proposals) are something you'll definitely have to deal with if you sell to schools, and some RFPs are great opportunities. But, you may have discovered that spending time to react to RFPs can kill your productivity unless you have a policy and set of procedures in place. How can you better manage RFPs from school districts and increase your odds of winning the deals you decide to pursue? Listen to sage advice fro two veterans of K-12 RFP wars -- host Glen McCandless and his special guest, Farimah Schuerman of Academic Business Advisors. They'll spend 15 minutes to unpack this popular topic. And be sure to read the companion article on SellingToSchools.com. Don't miss these great resources!
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