• 00:18

    Mobile Technology in K-12 Schools: What You Need to Know!

    in Marketing

    Rapid expansion in adoptions and use of mobile devices in schools has the potential to impact almost every aspect of education. A new report, "Mobile Technology for K-12 Education," sponsored by mobile learning company, Amplify, and conducted by education market research experts at IESD, reveals details about the current status of mobile technology in our schools. The question is, what are publishers and developers who serve the school market doing in terms of their product marketing plans and their sales approaches as we move away from the a textbook centric K-12 sales environment to an environment where smartphones, tablets, and other mobile computing devices are the primary delivery envelope? Host Glen McCandless asks K-12 market researcher, Jay Sivin-Kachala, of IESD, to provide his perspective.

  • 00:19

    Selling as a Profession the New Era 2015

    in Business

    After a short hiatus at the end of 2014, Selling as a Profession will go live again on Thursday, March 11, 2015. The host Velton Showell has been traveling and sharing his expertise on Transforming Good Performance to Great Performance throughout the country. He will return on March 11 after speaking in Birmingham, Al. New York, New Jersey, Philadelphia and Washington, DC since the beginning of the year. Join him every week for his positive messages as he shares the knowledge he has aquired over the last 30 years of leading award winning organizations. Always remember, "Transform Your Thinking and it will Transform Your World". Dial 917.889.7881 to listen to the show.

  • 00:16

    How to Succeed with RFPs in the K-12 School Market

    in Marketing

    RFPs (Request for Proposals)  are something you'll definitely have to deal with if you sell to schools, and some RFPs are great opportunities. But, you may have discovered that spending time to react to RFPs can kill your productivity unless you have a policy and set of procedures in place.  How can you better manage RFPs from school districts and increase your odds of winning the deals you decide to pursue?  Listen to sage advice fro two veterans of K-12 RFP wars -- host Glen McCandless and his special guest, Farimah Schuerman of Academic Business Advisors. They'll spend 15 minutes to unpack this popular topic. And be sure to read the companion article on SellingToSchools.com. Don't miss these great resources!

  • 00:16

    Selling Services to K-12 School Administrators

    in Marketing

    The education industry is in the midst of a major paradigm shift. Free products are challenging traditional rules. Pressure is mounting to find new sources of revenue, and many K-12 market experts say selling services to school administrators is an important trend. You may be blinded by what is happening or you may be looking for some clarity. What is driving this trend, what impact is it having, and what should you be doing to refocus and reshape your businesses? How do you ensure future success as we continue to feel the affects of the new business models and new players in the K-12 space?  Join host Glen McCandless, author of new article on this topic, for an interview with industry veteran Lou Pugliese, a leader who has been in the thick of this shift and can offer front-line perspective.

  • 00:23

    Selling: The Most Essential, Most Neglected, Most Stigmatized Skill

    in Entrepreneur

    Because of the lingering stigma attached to the selling profession, many people just simply decide to not do it. Many Service businesses have chosen to invest heavily in marketing (creating awareness) online marketing and social media marketing have become by far the go to move for attracting business. Because of this the skills associated with asking for money and overcoming objections are prized but rarerer skills. Lets talk about it.

  • 00:17

    Education Marketing Programs: They Really Work!

    in Marketing

    Education marketing programs have never been more appropriate, yet few mangers who market or sell ed tech products and services understand how to embrace them and have shifted their investments accordingly. The old methods of block-and-tackle field sales, cold calling, trade-show exhibits, and doing product demos have huge inertia. It seems that our paradigms blind us from new ideas, or fear and doubt hold us back from the commitment to investing in more meaningful and sustainable sales and marketing strategies. Many companies offer webinars and do other types of web-based marketing, mostly to demonstrate products or deliver a sales pitch. That’s a move in the right direction. But how does your channel strategy and marketing approach distinguish your company and your products in a crowded field with increasing noise level? I encourage you read the companion article on SellingtoSchools.com and to take 15 minutes to listen to host Glen McCandless with special guest, an expert on education marketing programs, Claire Erwin.

  • 00:16

    Get Real: Three Secrets to K-12 Marketing

    in Marketing

    Trade shows and exhibit marketing continue to consume a big chunk of the marketing budget for companies that sell products and services to educators. Yet, webinar marketing and related follow up, including webinar sponsorships, are getting a lot of attention and for some companies may be the best way to generate leads. In a recent video titled "My 3 Secrets to K-12 Marketing" Lisa Greathouse of Simple K12 makes the case for webinar marketing and suggests ways you can get the most from this channel. Lisa is our guest as we get real about webinar marketing.  Your host, Glen McCandless, poses questions about webinar marketing that may be on the mind of many sales and marketing professionals who serve the K-12 school market.

  • 00:17

    EdNET Insider#1: The Buzz About Open Educational Resources (OER)

    in Marketing

    Late September in Baltimore at the EdNET* 2014 conference, hundreds of the education industry’s movers and shakers spent two days discussing trends, opportunites, and challenges that everyone who sells to schools is facing. This show is the first of a four-part series, the EdNET Insider. During program #1 host Glen McCandless and Saul Hafenbredl of C Blohm and Associates get the inside scoop from leaders who are shaping the school market right now. You’ll hear industry veterans Randy Wilhelm, Lee Wilson, Dan Caton, and George Warren provide valuable perspectives and sage advice for a big trend that caused a stir at EdNET – one that is affecting everyone: Open Educational Resources (OER) – that's free stuff being offered to schools.  Make no mistake, competing with free products and services is a reality, and having a sales and marketing strategy in response to this trend is essential for your survival. Listen up! 


    *EdNET, EdNET Insight and the EdNET Conference are wholly owned  trademarks of MDR, a D&B Company., and are used with permission.

  • 00:21

    EdNET Insider #3: Education Marketing and K-12 Sales for Common Core Standards

    in Marketing

    Here's EdNET* Insider #3 about the Common Core State Standards and their impact on companies that sell products and services to K-12 schools. Host Glen McCandless, joins Saul Hafenbredl of C Blohm and Associates  to ask senior managers at the  EdNET 2014 conference important questions about strategies you need to consider now. Hear from SETDA's Geoff Fletcher, Lillian Kellogg, VP at Education Networks of America, consultant, Dan Caton (former president at McGraw Hill),  Randy Jennings president of Educational Technology Partners and Jieun Choe + Mike Morley, from Triumph Learning.  Get expert education marketing and K-12 sales insight! 


    *EdNET, EdNET Insight and the EdNET Conference are wholly owned  trademarks of MDR, a D&B Company, and are used with permission.


     


     


     

  • 00:15

    EdNET Insider #2: Student Data Privacy. A K-12 Sales Opportunity?

    in Marketing

    Here's part two of the four-part EdNET* Insider series. We're giving you the inside scoop on hot topics discussed by K-12 industry leaders at the EdNET 2014 conference.  Your host is Glen McCandless, and on the scene at EdNET is Saul Hafenbredl of C Blohm and Associates. They pose questions about selling to schools admidst the student data privacy firestorm, and you'll get valuable sales and marketing perspective from K-12 market leaders who are on the front lines of this political debate. You’ll get words of wisdom from SETDA's Geoff Fletcher, from Lillian Kellogg, VP at ENA (Education Networks of America), and from Brian Healy, VP of education sales and marketing for student assessment solutions provider, Apperson Inc. No matter what kind of product or service you sell to school administrators, you can turn the student data privacy challenge into a K-12 sales opportunity for your company. Check it out! 


      *EdNET, EdNET Insight and the EdNET Conference are wholly owned trademarks of MDR, a D&B Company, and are used with permission.

  • 00:17

    New! Special K-12 Sales Opportunities

    in Marketing

    Are sales to K-12 schools important to you? If so, and you've never considered the special education market before, now may be the time for you to rethink your strategy.  Trends in the student population suggest that school administrators may soon prefer doing business with suppliers of instructional materials who support inclusion, that is, providing access to the general curriculum for all students. What are the product marketing implications and related sales opportunities for your company? Join host Glen McCandless and his special guest Frances Stetson, Ph.D., president of Stetson and Associates, inclusive education experts, for 15-minute discussion on this timely topic.

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