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  • 00:18

    Mobile Technology in K-12 Schools: What You Need to Know!

    in Marketing

    Rapid expansion in adoptions and use of mobile devices in schools has the potential to impact almost every aspect of education. A new report, "Mobile Technology for K-12 Education," sponsored by mobile learning company, Amplify, and conducted by education market research experts at IESD, reveals details about the current status of mobile technology in our schools. The question is, what are publishers and developers who serve the school market doing in terms of their product marketing plans and their sales approaches as we move away from the a textbook centric K-12 sales environment to an environment where smartphones, tablets, and other mobile computing devices are the primary delivery envelope? Host Glen McCandless asks K-12 market researcher, Jay Sivin-Kachala, of IESD, to provide his perspective.

  • 00:15

    Ed Tech Sales: 2016 Job Market Revealed!

    in Marketing

    Hiring trends for ed tech sales professional and shifts in compensation for school sales specialists -- these are important indicators of the health of the educational technology industry. If you sell products and services to educators, staying on top of the job market is essential. If you are a manager looking for ed tech sales talent, how will you compete for the best sales professionals? What does the big picture look like for ed tech sales in 2016? What sales skills are ed tech companies looking for? Are inside sales channels gaining ground or is a field team the preferred way to sell to school administrators? These are some of the questions we unpack during our fast-paced annual K-12 industry forecast with sales recruiter, Mark Phillips, of HireEducation. Mark joins host Glen McCandless. In just 15 minutes we unpack the hiring landscape for professionals in the 2016 school market. Don't miss out!

  • 00:16

    2015-16 School Funding Alert: Sources of $$ for Your Products!

    in Marketing

    Educators depend on federal funds to pay for a wide range of educational technology products and services. If you sell ed tech to educators, it is essential for you to have the inside track on funding streams--- how your sales prospects can tap into buckets of money. In this -- part one of our two-part 2015-2016 school funding alert -- host Glen McCandless and K-12 funding expert Dr. Jenny House of RedRock Reports provide you with timely updates on the key discretionary funds educators can use to acquire all kinds of digital materials and hardware. You’ll get practical advice on how to align your sales message to take advantage of these important education budget shifts.  Listen to the valuable information in this program!  Prepare for K-12 sales success during the coming academic buying cycle. 

  • 00:21

    2015-2016 School Funding Alert: Part Two

    in Marketing

    In part one of our two-part 2015-16 School Funding Alert, host Glen McCandless and K-12 funding expert, Dr. Jenny House of RedRock Reports provided timely updates for the coming year. You heard about some big changes in Washington, DC and practical advice for how the new priorities may impact your school sales.  During part two, we get more specific in terms of how school administrators can pay for a range of educational technology products and services. Jenny will give related advice about what to say ---- and what to do -- when you are talking to school administrators about purchasing your products and services.  Armed with this valuable insight, your marketing message and your sales conversations will be more effective.  Listen now. Reap rewards later.

  • 01:00

    Working To Change Public Schools

    in Education

    Dr. J. E. Carthron, host of Better Public Schools for America will be discussing "Working to Change Public Schools", with his special guest and they will speak on the following points:



    How to increase the teachers expectation for your child.

    How to help your child have their best year ever in school.


     


    We will also be taking call in questions and comments from across the county.

  • 00:16

    Selling Services to K-12 School Administrators

    in Marketing

    The education industry is in the midst of a major paradigm shift. Free products are challenging traditional rules. Pressure is mounting to find new sources of revenue, and many K-12 market experts say selling services to school administrators is an important trend. You may be blinded by what is happening or you may be looking for some clarity. What is driving this trend, what impact is it having, and what should you be doing to refocus and reshape your businesses? How do you ensure future success as we continue to feel the affects of the new business models and new players in the K-12 space?  Join host Glen McCandless, author of new article on this topic, for an interview with industry veteran Lou Pugliese, a leader who has been in the thick of this shift and can offer front-line perspective.

  • 00:54

    Why God must return to public schools

    in Education

    Listen Dr. J.E. Carthron as he explains from the sciptures why public schools in America must reruen God back to the class rooms or America will be faced with more tormoil....

  • 01:02

    Selling Books Isn't Easy

    in Writing

    Please join Marsha and Virginia when they welcome Jack Remick on Wed. January 27 at 3 PM EST 2 PM CST 1 PM M T NOON PST.


    Selling your books is one of the subjects to be discussed. Everyone tries so hard to get it right but is there an easy solution? Maybe not, but that shouldn't stop an author from writing a good book and hoping there will be readers interested in their story.


    Number one rule! Write the best book possible.


    Please feel free to call in and ask questions - open topics.


    Call in  (714) 242-5259


    For more info on Advertising and info about World Of Ink Network http://www.worldofinknetwork.com  


    http://www.marshacaspercook.com


    http://worldofinknetwork.blogspot.com/


    http://whatsnewwithmarsha.blogspot.com


    http://bobandjackswritingblog.com/

  • 02:01

    Detroit Public Schools: Our Kids Deserve Better

    in Radio

    Some 88 out of 97 schools in Detroit closed recently after teachers called in sick in protest of rodent and mold problems. There are complaints of an odious smell of mold and mildew that hits you like a ton of bricks when you step through the front doors at Spain Elementary-Middle School in Detroit. Once a school any city would be proud to have in its district. Today, it’s the poster child for neglect and indifference to a quality teaching and learning environment for some 500 students.

    The gym is closed because half of the floor is buckled and the other half suffered so much rainwater damage from the dripping ceiling that it became covered with toxic black mold. Instead of professionally addressing the problem, a black tarp simply was placed over the entire area. That area of the school has since been condemned.

    The once beautiful pool sits empty because no one has come to fix it. The playground is off-limits because a geyser of searing hot steam explodes out of the ground.

    Exposed wires hang from missing ceiling tiles. Watermarks from leaks abound. Kids either sit in freezing classrooms with their coats on or strip off layers because of stifling heat.

    Complaints to Darnell Earley, the emergency manager over the Detroit Public Schools have seemingly fallen on deaf ears.

  • 00:07

    How to Sell Digital Content to Schools

    in Marketing

    Schools are buying more digital instructional and reference materials than ever before. The use of eBooks is rapidly taking off. As the shift from print to digital accelerates, what sales strategies will work? Will there be a role for field sales?

  • 00:14

    Selling K-12 Learning Services: Your Next Big Thing?

    in Marketing

    During EdNet 2012, the annual ed tech industry conference, a few hundred industry executives were treated to a general session entitled “Farewell Products. Hello Services.” A well-respected group of panelists made the case for sea change in our business models, from product-centric selling to service-centric growth, profits, and market position. So, if your company relies on selling products to schools, how do you gauge the impact on your business? What should you be doing now to ensure a smooth ride on the coming wave of learning services and to avoid wipe out? During this 15-minute program, SellingToSchools.com editor and publisher Glen McCandless interviews one of the EdNet panelists, industry researcher and analyst Tyson Greer, CEO of Ambient Insight. Tyson offers her perspective on what’s happening and opportunities that you might grab hold of.  Listen and behold!