Education Marketing & Sales for Interactive Whiteboards

Sales of  IWBs to schools has been one of the brighter spots in the educational technology market,  a multi-billion dollar business with a range of opportunities for all kinds of content and ancilliary devices. Are IWBs glorified chalkboards or are educators actually using them to change instruction? What are the sales and marketing implications and opportunities ahead? To answer these questions, host Glen McCandless of SellingToSchools.com interviews Bob Resnick, president of Education Market Research, publisher of National Survey of Interactive Whiteboard Usage now available through the STS online store.