Sales Sense Reality Talk Show Hosted By Mike Krause with Guest David Frederick

David Frederick is the Founder, Principal Consultant and CEO of iAIR | The Institute For Advanced Innovation Research. He is a seasoned senior business executive, technologist, and visionary with over 25 years experience in the technology, global operations, strategic management, consulting, integrated marketing, innovation, media and interactive business industries. Throughout his career, he has worked with organizations of all shapes, industries and sizes from global Fortune 100 to early stage start-ups. As a recognized leader he has delivered passionate and insightful perspective to today's global business challenges to international corporations, early stage and start-up organizations, industry & trade associations, college and universities, public lectures and broadcast & print media. Frederick is also a recognized author on such topics as innovation, strategy, IP monetization, management, marketing, business process and content development. He pioneered the first digital musical keyboard instrument based solely on a Windows Operating System, as well as pioneered the HPX- Hierarchal Platform Xchange and the follow on MPX - Media Platform Xchange, a SOA based software architecture used in managing and sharing voluminous amounts of associated meta data, digital content and rich media. In addition to his executive background, Frederick also serves as the Program Chair for Strategic Technology Development & Innovation, and the Technology Leadership Graduate Program at the University of Advancing Technology, sits on the University of Advanced Technology Advisory Board, and served as an Adjunct Professor of Strategic Management, Executive MBA Program for Norwich University. Frederick also sits on the Board of Directors of FERN (Foresight Education Research Network). www.instituteair.org