Newbie Growth Hackers at FTSE Russell

Join “newbie growth hackers” Larry Black and Suzanne Ropeta of FTSE Russell as they share their journey of transforming marketing from being a cost center to being an ROI responsible business partner.  As a global marketing organization, Larry and Suzanne work as a one-two punch to drive this transformation.  Learn how Larry develops global strategy and builds alignment with key executives and sales – all instrumental for implementing this new marketing strategy.  Learn how Suzanne operationalizes the global strategy and alignment in terms of key actions and key technologies.  For any marketing leader on the Revenue Marketing Journey, this is a MUST LISTEN TO webinar!