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  • 00:09

    Small Business Marketing Insights with Infusionsoft's CMO Greg Head

    in Business

    Greg Head, Chief Marketing Officer brings 25 years of software industry experience to Infusionsoft, where he oversees the company's marketing strategy, communications and partner programs. His passion for helping emerging technology companies grow into global brands is supported by his track of record of success creating winning products, brands and businesses.


    Greg has held leadership positions at the startup through acquisition stages of two highly-successful CRM software businesses, ACT! and SalesLogix, which have since generated more than $1 billion in total revenue. He also launched a successful consulting company targeted at emerging software and technology service companies, which provides him a first-hand perspective on the unique needs of the small business market. Greg was named the 2013 Marketer of the Year by the Phoenix Business Journal and the Business Marketing Association of Phoenix. He has a B.A. in Economics from the University of Iowa.

  • 00:23

    The World's Most Followed CMO - Ted Rubin

    in Business

    Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers.
    ROR: Return on Relationship™... a concept he believes is the cornerstone for building an engaged multi-million member database - is his foundation.  It fosters vocal advocates for the brand, like the one he built for e.l.f. Cosmetics as the Chief Marketing Officer between 2008 and 2010, and the one being built for the new updated OpenSky where Ted was Chief Social Marketing Officer until the end of April 2011.

  • 01:01
  • 00:40

    Linda Popky- Marketing Above the Noise: Achieve Strategic Advantage that Matters

    in Marketing

    Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters by Linda J. Popky


    This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Linda J. Popky. The original live interview was 4/24/15.


    If you're a CEO or a CMO who is tired of wasting money on me-too marketing that doesn't work, you must read this book. With all the new marketing techniques accessible to the masses, it’s becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it’s a lot of noise.


    Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters introduces the Dynamic Market Leverage Model, which measures marketing clout by looking at eight core marketing disciplines and five additional Momentum Factors that can help an organization focus on those key aspects of the marketing function that will provide the most significant returns on their marketing investment.


    Award-winning marketing expert Linda J. Popky, the founder and president of Leverage2Market Associates, transforms organizations through powerful marketing performance. She lives and works in Silicon Valley, where she’s been involved with many of the companies who developed and deployed the technologies that have changed the world over the last twenty-five years.


    Her website is http://www.leverage2market.com/about-us/


    To order the book click HERE


    For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com

  • 00:56

    Interop Radio: Customer Truth From Games

    in Technology

    Games are big -- bigger than Hollywood films. And "gamification" is huge -- it seems that every company is eager to put badges, quests, and high-score notifications on everything from sales numbers to training on HR issues. Games are so big, in fact, that it's possible to overlook something critical: They can deliver critical information on the most important topics for an organization.


    Our first segment is all about games and what they can tell us about our customers. Games, it turns out, are so well known that they can be a great metaphor for the business we transact with the people who pay our bills. And we have a great panel put together to talk about games. You'll hear:



    Romi Mahajan - Moderator
    John Smith, VP, GAEMS
    Sunny Neogi, CMO, Aditi
    Dharmesh Godha, CTO and President, Advaiya


    discuss how to interpret the lessons of games and which critical lessons you can (and cannot) take away from the metaphors that gaming brings to customer relations.


    We'll also have a conversation with Andrew Conry-Murray about all the last-minute additions to the Interop conference and what you can expect from the Interop experience. You won't want to miss this segmen as you finalize your plans for the show!


    Interop 2015 will take place from April 27th through May 1st at the Mandalay Bay Convention Center in Las Vegas, NV. More information and registration details are available online! Register with code RADIO for a $200 discount on Total Access or Conference passes, or get a FREE Expo Pass. In addition, join the Interop mailing list to get the latest news and special offers.




  • 00:30

    Ivan Casanova blows my mind: Mobile Big Data on Thug Metrics with Bryan Wempen

    in Technology

    Ivan Casanova heads up the marketing and product groups at Jibe, bringing more than 20 years experience in enterprise software marketing and product management. He joined Jibe from TIBCO Software, a $1B+ infrastructure software company, where he served as VP Marketing for five years. Before TIBCO, Ivan was CMO at DataSynapse, the NYC technology startup that pioneered new ways for financial institutions to leverage distributed computing.

    Ivan lives on Long Island with his wife, two sons and new puppy. When not working he likes to relax by playing golf and watching his son play soccer.

  • 00:31

    How to Look People in the Eye Digitally

    in Business

    The TalentCulture #TChat Show is back live on Wednesday, April 15, 2015, from 7-8 pm ET (4-5 pm PT).


    Last week we talked about the adoption of social software for workforce collaboration and communication, and this week we're going to talk about how to look people in the eye digitally.


    Building and sustaining authentic relationships in person or online are no easy tasks. It takes an investment of being “present” when you’re talking to someone.


    This week's guest is a big proponent of "Looking People in the Eye Digitally" (as well as personally). Something we know the TalentCulture #TChat Show community believes in as well.


    Introductions and ongoing relationships in social platforms require the same personal attention as the human touch and eye contact in a physical relationship.


    Join TalentCulture #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman as we talk about how to look people in the eye digitally with this week’s guest: Ted Rubin, a leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO of Brand Innovators. 


    Thank you to all our TalentCulture sponsors and partners: Dice, Jibe, TalentWise, Hootsuite, IBM, CareerBuilder, PeopleFluent, Jobvite, Predictive Analytics World for Workforce and HRmarketer Insight. Plus, we're big CandE supporters!

  • 01:27

    Ignition of Attention - Captivology Triggers on #BBSradio

    in Marketing

    Business & Comunication Strategist, Leadership & Keynote Speaker Michele Price brings you weekly access to the top minds around the world to help you "Master the Inner & Outer Game of Business."


    Breakthrough Radio is a global business radio show that delivers high impact & pioneering knowledge for leaders in business. Entrepreneurs, startups, sales/marketing/IT professionals join us every Monday.


    Ben Parr, author Captivology & managing partner of Dominate Fund.


    Stewart Rogers, Dir. Marketing Technology Venture Beat delivers you Breakthrough marketing technology tips every 2nd Monday.


    Michele Price, your virtual CMO delivers the Breakthrough Tips segment on "Mastering the Inner Game of Business." She shares "How to Pitch" tips every 2nd Monday.


    We will enjoy a one on one with her and dig into what does it really mean to our businesses and careers when we truly understand "How the World See You?


    Follow us & ask your questions via twitter using #BBSradio.


     We love rewarding engagement. You are invited to visit radio show blog at www.WhoIsMichelePrice.com 

  • 00:30

    From 25% to 75% Pipeline Contribution in 18 Months!

    in Marketing

    Join us as Robin Caputo, CMO of Datavail shares how the marketing team moved from a 25% contribution to pipeline to a 75% contribuiton to pipeline in only 18 months.  Robin will share the key actions she took, what worked well and her challenges as she revved up the marketing engine.   You'll find out how she asked for a LOT more money to build the engine and how marketing gained a seat at the table.  You won't want to miss this interview if finanical accountability is on your agenda!

  • 01:41

    Extremely Effective Selling to the Buyer 2.0 #BBSradio

    in Business

    Business & Comunication Strategist, Leadership & Keynote Speaker Michele Price brings you weekly access to the top minds around the world to help you "Master the Inner & Outer Game of Business."


    Breakthrough Radio is a global business radio show that delivers high impact & pioneering knowledge for leaders in business. Entrepreneurs, startups, sales/marketing/IT professionals join us every Monday.


    Keith Eades and Timothy Sullivan, co-authors of The Collaborative Sale; Solution Selling in a Buyer-Driven World.


    Stewart Rogers, Dir. Marketing Technology Venture Beat delivers you Breakthrough marketing technology tips every 2nd Monday.


    Michele Price, your virtual CMO delivers the Breakthrough Tips segment on "Mastering the Inner Game of Business."


    We will enjoy a one on one with her and dig into what does it really mean to our businesses and careers when we truley understand "How the World See You?


    Follow us & ask your questions via twitter using #BBSradio.


     We love rewarding engagement. You are invited to visit radio show blog at www.WhoIsMichelePrice.com 

  • 00:26

    Interop Radio: Digital Transformation and the IT Organization

    in Technology

    Join Romi Mahajan as he interviews Pradeep Rathinam, CEO of Aditi about how enterprise digital transformation is also transforming the IT organization.


    Pradeep Rathinam is CEO at charged, dynamic atmosphere at Aditi Technologies, where he leads a company of amazingly talented people. Before Aditi, he served as the General Manager of the Microsoft ISV business unit. He is also actively involved with the software community in Seattle and has been on the Board of the Washington Technology Industry Association.


    Romi Mahajan is a globally-renowned marketer, IT and strategy thinker, and author. His career is a storied one, including spending 9 years at Microsoft, being the first CMO of Ascentium, a leading digital agency, and founding the KKM Group, a boutique advisory firm focused on strategy and marketing. Romi has also authored two books on marketing. Mahajan graduated from the University of California at Berkeley, at the age of 19 with a Bachelor's degree in South Asian Studies. He also received a Master's degree from the University of Texas at Austin. Find Romi on Twitter: @RomiParul


    Interop 2015 will take place from April 27th through May 1st at the Mandalay Bay Convention Center in Las Vegas, NV. More information and registration details are available online! Register with code RADIO for a $200 discount on Total Access or Conference passes, or get a FREE Expo Pass. In addition, join the Interop mailing list to get the latest news and special offers.