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Debbie Qaqish

Revenue Marketing Radio with Debbie Qaqish

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If you’re a B2B marketing executive, you won't want to miss a single amazing episode of WRMR – Power Talk Radio for Revenue Marketing™ Leaders. What makes it so special? YOU! Twice a month Debbie Qaqish interviews marketing executives, just like you, who are in the process of transforming marketing from a cost center to a revenue center. This is hard work; and the stories, experiences and insights shared by these innovative marketing leaders will help you guide your own transformation. Discover what works and what does not. Learn how to increase marketing’s influence and legitimacy. Create your own Revenue Marketing Journey™. It’s time to take your seat at the table.

Upcoming Broadcasts

ABM is one of the hottest topics in marketing today and a lot of the buzz is driven by some very cool new technologies and by the ever-increasing need for marketing to demonstrate business value. But what does it really take for an ABM program to be successful? Is it really just about the technology? To find out, join me as I chat with Lena Shaw, Director of Growth and Marketing at LeadGenius. We'll explore the five key steps to building an ABM practice and three benefits of a successful program.
  • by Debbie Qaqish
  • in Marketing
  • 01:00
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On-Demand Episodes

It's no secret that the path to revenue marketing success includes a strong working relationship with key executives including the CEO, CFO and CSO (Chief Sales Officer). Join us as we talk to a serial Revenue Marketer and executive... more

Here we are in 2017 and marketers are still struggling with driving the expected revenue results and improving alignment with sales to achieve revenue goals. What is still missing from this equation is a clear line of sight to both functions.... more

Join ?newbie growth hackers? Larry Black and Suzanne Ropeta of FTSE Russell as they share their journey of transforming marketing from being a cost center to being an ROI responsible business partner. As a global marketing organization,... more

Today's CMO is challenged with moving beyond serving as a support function to leading and innovating in the digital economy. For many CMO's and companies, this transition has been challenging. Yet, given the position of the... more

The Talent Gap in the Revenue Marketing Age The talent gap in the Revenue Marketing Age encompasses both leadership talent and team talent. The job of the marketing leader is more complex than ever. Where do marketing leaders... more

B2B marketing leaders are facing a tsunami of technology and data that is dynamically changing the role of marketing and the value of marketing to the organization. In this fast-paced environment, marketing leaders are challenged... more

Nicolas Draca joins Debbie Qaqish live on this week's episode of WRMR – Power Talk Radio for Revenue Marketing Leaders. Nicolas shares his experience from Infoblox, LinkedIn and Twilio as it relates to the four pillars of Demand... more

Rapidly changing digital marketing technologies and the resulting shift in consumer expectations and preferences are driving marketers toward more agile marketing approaches. However, this shift can be difficult to sell up to an... more

Join us as Ken Robinson, CMO of ProSites, discusses what it takes to gain a seat AND a voice at the table. The role of B2B marketing is changing in terms of strategy and revenue. The digital age has forced new roles and new behaviors.... more

Warning! This program is for revenue focused marketers who have a synergistic, revenue relationship with sales! Join us as Patty Foley-Reid, Serial Revenue Marketer, at Veracode shares her insights about the value of passing sales... more
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