How To: Triple Marketing Sourced Pipeline in 18 Months - Datavail

Join us as Robin Caputo, CMO of Datavail shares how the marketing team moved from a 25% contribution to pipeline to a 75% contribuiton to pipeline in only 18 months. Robin will share the key actions she took, what worked well and her challenges as she revved up the marketing engine. You'll find out how she asked for a LOT more money to build the engine and how marketing gained a seat at the table. You won't want to miss this interview if finanical accountability is on your agenda!