Interview with Kelly Davis of Lusty Monk Mustards -- Branding & Messaging

In the first of a series of three interviews, L. Drew Gerber, CEO of www.PublicityResults.com and creator of www.PitchRate.com, talks to Kelly Davis--founder of Lusty Monk Mustards--about the company's branding and messaging strategies. Lusty Monk is a family-owned, quality-conscious company, devoted to the idea that condiments should never be boring. Once you meet the Monk, you can kiss mediocre mustards goodbye, and say hello to a new world of hearty food. No more boring sandwiches. Bratwurst has never been so heavenly. It's the pretzel's best friend, the cook's secret weapon, the perfect companion for lovers of spice and heat!