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Liz and Alyssa interview Jill Lublin, a 24 year veteran of Public Relations. We dig in to find out what PR has to do with growing your business and doubling your income. We'll get Jill to tell us...
What you need to know about “the message”; what is it, and how to create it
What exactly is an expert anyway? Who can be an expert?
The secret sauce formula for creating a great media script
The “ooh-aah factor” that will set you apart
The real ROI on publicity
Strategic visibility is key. As Master Publicity Strategist and Media insider Jill Lublin powerfully states, "What you have to do is make sure your message is consistent on all your social media platforms."
We welcome our superstar guest, Jill Lublin, who not only shows us how to successfully gain publicity for our businesses, but also shares her exclusive surprise for those who tune in to this very special episode! Listeners and eWomen members alike get 50% off on her Publicity Crash Course webinar at www.publicitycrashcourse.com.
Jill brings to you now the 3 key strategies for a more profitable growth in your business that you can apply in:
Jill has shared her powerful networking and publicity strategies on the stages of Tony Robbins, T. Harv Eker, Jack Canfield, Mark Victor Hansen, Loral Langemeier, Richard Simmons, and many more. Jill is the go-to person for building success through influence marketing, networking, and publicity. Over the past 25 years, Jill has worked with ABC, NBC, CBS, and other national and international media as a highly regarded publicity expert.
Are you a Shark Tank fan? Do you dream of receiving an offer from the sharks that can jumpstart your business? Do you also dream about what the publicity from being on the show can do for your business? If you answered yes to any of these questions, you don't want to miss this show! Join host and author Lisa Sims and her special Julie Busha of Slawsa as they discuss Julie's Shark Tank appearance along with other ways to generate publicity for your business while building your brand.
Julie Busha is the President/CEO of The Busha Group and the Slawsa brand. Prior to launching Slawsa, Busha spent over a decade marketing within the sport of NASCAR, most recently helping driver Bobby Labonte build his agency, during which she worked with General Mills for 9.5 years. In late 2011, Julie used her branding, marketing and sales experience to launch Slawsa, a unique slaw-salsa hybrid condiment to the grocery market. Within a mere two years after launch, Slawsa gained placement in the relish aisle in over 5,200 stores in the US and Canada with rave reviews from critics and consumers alike. Busha then appeared on season 5 of ABC's hit show, "Shark Tank" where her speech of fiscal responsibility resonated with the Sharks and viewers alike. Busha continues to grow the brand and expects coast-to-coast distribution by the end of 2015. More information for slawsa can be found at www.slawsa.com. Julie graduated as Division 1 Academic All-American, Order of Omega with 3 departmental honors from Winthrop University. She and her husband, Brett reside with two weimaraners, Liesl & Ella, in Cramerton, NC.
Our first segment features Elon Bomani who will tell us all about selling physical products on Amazon.com using their Fulfillment By Amazon Program.
No, this is NOT about being an affiliate, where commissions are laughable. It's about sourcing and shipping your own product to Amazon, where Amazon warehouses them, promotes them, processes the orders, handles customer service, and then sends you your money. Elon discovered FBA after suffering a bankruptcy and divorce, which caused her to look for some way to put her life back together. After earning nearly $300K her first year, she now teaches others how to harness this lucrative program.
Check out Elon's Fortune By Azon by Clicking here.
Our second segment showcases co-host Haddy Folivi's experise at getting free press and publicity.
Haddy has 17+ years as a professional journalist and publicity expert. She has landed major media exposure for numerous clients and will share with our listeners how you can do the same. Media exposure in major newspapers, magazines, on radio and television, and on popular blogs can literally be worth millions of dollars. When you approach the media properly, you can get this priceless exposure absolutely free. Tune in to discover how.
Visit Haddy by clicking here.
Did you know that publicity is a subset of a book marketing strategy? Thousands of today's traditionally and self-published authors have been led to believe that gain actionable publicity is as easy as pie. In fact, there in no shortage of self-proclaimed publicists who continue to make tall claims; fooling authors into a mindset that with a hefty publicity investment their books will fly off the shelves. Nothing could be further from the truth. In fact, the average traditionally and self-published author distributes only 200 units. So, what does an honest and effective book publicity strategy consist of? That is our focus on this edition of, “The Strategist Radio LIVE."
in Self Help
Jackie Lapin, professional marketer and publicists has released her new intensive and comprehensive marketing materials which will help you market your products, your speaking engagements and your books. Join Dr. Carol Francis, Psychologist, with Jackie Lapin and unweave the many threads of selling yourself and becoming known.
About the Guest: Jackie Lapin has developed a marketing company which supports those speakers, writers, and product creators who are expanding peoples' consciousness. Conscious Media Relations, a media relations agency specializing in all matters relating to mind/body/spirit and conscious living--with its signature radio media tours introducing authors to more than 3,000 radio hosts who are seeking interviews in personal development, spirituality, wellness and inspired living. Her clients have included Don Miguel Ruiz, James Twyman, Dr. Joe Vitale, Dr. Joe Dispenza, Dr. Eric Pearl/The Reconnection, Denise Linn, Marie Diamond, Janet and Chris Attwood, Hay House, New World Library, Sounds True, Silent Stay Retreat & Hermitage, AgeNation, Make a Stand, Higher Brain Living and others.
Dr. Carol Francis, Clinical Psychologist in Los Angeles Area, author of 10 books all about evolving your life to heightened levels, and radio show host, aims to bring quality interviewees who will detail ways to bring the next level of success to your goals and daily strivings. DrCarolFrancis.com.
in Self Help
My guest today, Lisa Elia, is a sought-after publicist, media trainer and business strategist, and she is the CEO and founder of Expert Media Training and Elia Erickson Consulting. She has prepared clients for interviews that she has booked for them with the Oprah Winfrey Show, CNN, Entertainment Tonight, ABC, CBS, NBC and Fox TV affiliates throughout the U.S., as well as The New York Times, The Wall Street Journal, BloombergBusinessWeek, and hundreds of other outlets.
Lisa has been interviewed for Inc., Entertainment Tonight, E! Entertainment, Fox News and many other outlets. In addition to providing clients with growth strategies, she teaches clients how to get themselves ready for media exposure, how to get publicity, and how to handle media interviews. Mindset and alignment with purpose has always been an important part of Lisa’s journey.
Learn more and meet Lisa at http://eliaerickson.com.
Manny (Emmanuel) Otiko, founder of the PR agency Otiko Communications, has worked in the public relations and journalism field for about 15 years as a journalist and media relations specialist. His experience includes stints as a reporter at a daily newspaper, working for several Southern California public relations agencies, and being a prolific blogger. Today, Manny will offer PR tips and techniques, including the do’s and don’ts of handling publicity. Find Manny @: http://otikocommunications.com -&- drop by the host’s site @: http://Brummet.ca
Kevin McCarthy is the brains behind an emerging start-up that is revolutionizing the way we learn to play the piano.
Amy Barone is a successful author who talks about how to publicize a book. Her newest book Kamikaze Dance is creating a stir thanks to her efforts.
Today we'll open with Phoenie Loco (Phoenix Calida) going in a group think/mob mentality.
We'll have news and comment.
We'll have rap music and hip hop from folks asking me questions in the social networks.
And yes... Kanye West exists, but why does anyone care anymore???
Is it the music, or is it just a culture that celebrates the ignorant for being belligerent???
Listen to my show at http://www.blogtalkradio.com/lunchandlearn/
Can Your Business Survive Bad Press and Publicity???
If you’re in business long enough then there will come a time when you’re face with negative publicity. The question is how will you survive?
JOIN us this Thursday for #LunchAndLearn with DeKesha and Ke'Aundra.
Dial in - 646-478-3033
Do's & Don'ts of Business & Branding
* The Big Comeback from Negative Publicity
* How To Stay in the Limelight & Cause Controversy
Special Guest: Terrance Jones , The Plow will join us 5/1/2014
Join Retail Operations Business Strategist, DeKesha Williams and The Image Addict, Ke'Aundra McIntyre