Play your part. The Dire Straits AM / FM Radio classic paints one of the best pictures of a weekend gig band trying to make it in an era before Napster, I-Tunes, YouTube and Spotify. It remains a classic for the image it creates and the story it tells. Does everyone at your brand know their part? Do they care about the audience? Do you have competition in other places? 40 years later the song is still a classic and a relevant analogy for the live performance you put on every day. Conference quality information without the expense report. Listen Live or Later.
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