Unlocking the Potential power of Social Media: Innovating for Social Good

“When you start to see your world in a different perspective, you see new ways to do everything!” – Lon Safko Seeing the world in a new way every day is this week’s author, inventor and social good innovator Lon S. Safko. Lon is an author of five ground-breaking books with the intention to offer advice on anything between launching a successful online business to teaching corporations how to train managers to think creatively. His latest book with John Wiley & Sons “The Social Media Bible,” unlocks the mysteries of the hottest new Internet wave, Social Media, such as Facebook and YouTube. This book is transforming corporate and non-profit marketing strategies and how they use new media to reach their desired audiences with power messages and efficiency. Lon has many prestigious accomplishments including creating the “First Computer To Save A Human Life”. That computer, along with 18 inventions and more than 30,000 of Lon‘s papers, are in the Smithsonian in Washington, D.C. Lon was recently selected by the Smithsonian to represent “The American Inventor” at their annual conference. He is the founder of nine successful companies, including PaperModels, Inc., which uses downloadable three-dimensional models in business advertising, promotions, and education, which is being considered as an acquisition In order to share his acquired knowledge and professional wisdom, Lon speaks in 100 cities each year on Innovation, and Digital Marketing, and how to be a successful entrepreneur / intrapreneur in this global digital age. Get tips from Lon on how to harness innovative thinking to create higher productivity and profits. Also make sure you check out his latest book’s website at http://www.TheSocialMediaBible.com.