Pharma Marketing Talk

Benchmark & Track the Impact of iPad Use

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What's the impact of iPad Use by Pharma Sales Reps on Messaging Effectiveness & Delivery?

Guests Peter Shaw, MD, President and Jessica Labita, MBA, Vice President, Client Services, at MD Mindset, discuss the overall impact of sales professionals and teams use of the iPad in calls with healthcare providers as measured by MD Mindset's proprietary iSFE Tracker methodology.

Tags:
pharmaceutical
health
Marketing
iPad
Sales
Broadcast in Business
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