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New Media Tracking Technologies: Implications for Online Consumer Privacy

  Broadcast in Business

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A conversation with Jeff Chester, Founder and Executive Director of the Center for Digital Democracy, about his organization's recently filed brief with the FTC requesting an "Investigation, Public Disclosure, Injunction, and Other Relief" regarding the array of sophisticated and non-transparent interactive marketing applications utilized by healthcare companies and the pharmaceutical industry to promote drugs online.
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pharmaceutical
marketing
Privacy
Health
FTC
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