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How To Measure Social Network Communications Success

  Broadcast in Business

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Guest Fabio Gratton, Co-founder, Chief Innovation Officer, Ignite Health, and ePharma Pioneer Club member, talks about why so few pharmaceutical companies have leveraged the power of social networks to communicate with consumers/patients and how marketers should think differently about the metrics that constitute success.
Tags:
pharmaceutical
marketing
social network
Gratton
ROI
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