"In Other Words ..."

Marketing is everything. No less than Dan Kennedy, one of the top marketers and copywriters in the world, acknowledges Charlie McDermott as one of the best. Charlie built his first company as an undergrad, then sold it years later for many millions and turned his skills to marketing his actor son, who is now a regular on a hit sitcom, proving it's the marketing, not the product.  

Now, through his Business and Entrepreneur Network (BEN), he's making it available to all of us, through seminars, webinars, and books.