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Vivek Lakshman's SocialTwist Helps Brands Get More Mileage from Existing Content

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SocialTwist, Inc., is a leading social marketing technology provider that drives social referral programs for over 50 of the Fortune 500 brands/ Recently they announced a new addition to their customer engagement platform with the introduction of a Social Content Aggregation solution.

This new solution is specifically designed to help companies realize the return on their content marketing investments with the ability to repurpose social content, boost user engagement, and extend content reach.

"Companies can no longer just publish content and expect results," said Vivek Lakshman, Vice President of products, SocialTwist. "It's critical to find new ways to increase content longevity and heighten consumer engagement. Brands must also find new ways to repurpose and extend the reach of their social content beyond social media platforms, to effectively achieve a satisfactory return on their content marketing investments."

SocialTwist's Social Content Aggregation enables companies to pull together all of their content from social media platforms, including blogs and user-generated content (UGC), into a "social wall" and repurpose it on multiple sites to increase consumer engagement. It allows them to control what content is distributed where, and position important content where potential customers will see it.

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