• 00:30

    Isn't Everybody Growing Business by Content Marketing?

    in Marketing

    Isn't Everybody Growing Business by Content Marketing?

    http://strategycontentmarketing.com/growing-business-by-content-marketing/


    Aplologiesw to anyone who tuned in yesterday.  We had some technical difficulties, and then were interrupted by an event at the office, so we cancelled for the day.  But we're back!


    Why Isn’t Everyone Growing Business by Content Marketing?


    I have to admit that when I first decided to get into this business, I thought I was going to find that virtually everybody had already adopted the methodology of growing businessby content marketing. But I was wrong.


    There are just an amazing number of people with narrow target audiences who are doing the wrong things.  Some get well ranked purely by accident and without any deliberate control. They could do so much better with such a small amount of directed effort!


    Tune in and discver how to deliberately target an audience on the internet.  Wouldnlt you like have gueranteed customers calling on you, instead of you cold calling on customers who might have no interest in you whatsoever?  I know that I hate cold call selling.  Do you?


     

  • 00:18

    Content Marketing and Your Small Business Blog

    in Marketing

    Whether it's blogs, white papers or YouTube videos, original content is a crucial component of every small business marketing strategy and this month's guest on The Marketing Mojo Show will help listeners with a key component of this content marketing - the blog.  Kristi Hines is a professional blogger and social media strategist and she will provide insider insight to help listeners set up, sustain and succeed with their small business blog.  


    Why should you blog?  Is Wordpress the way to go?  What are the must-have plug-ins?  Where can you to find inspiration for blog posts?  If you find yourself asking these questions, you won't want to miss Kristi Hines' visit to The Marketing Mojo Show.


          

  • 00:35

    Content Marketing with Scott Jangro of Shareist

    in Internet

    Jonathan Edward Goodman of Halyard Consulting talks to Scott Jangro of Shareist about Content Marketing and his recent trip back from Affiliate Summit West in Las Vegas.

  • 00:19

    Content Marketing and Your Small Business Blog

    in Marketing

    Whether it's blogs, white papers or YouTube videos, original content is a crucial component of every small business marketing strategy and this month's guest on The Marketing Mojo Show will help listeners with a key component of this content marketing - the blog.  Kristi Hines is a professional blogger and social media strategist and she will provide insider insight to help listeners set up, sustain and succeed with their small business blog.  


    Why should you blog?  Is Wordpress the way to go?  What are the must-have plug-ins?  Where can you to find inspiration for blog posts?  If you find yourself asking these questions, you won't want to miss Kristi Hines' visit to The Marketing Mojo Show.


          

  • 00:52

    Epic Content Marketing With Joe Pulizzi

    in Marketing


    The amount of content being produced every day is mind-boggling.  As a company or brand, creating content that connects with our target audience is challenging enough; to create content that engages and converts seems overwhelming.  This episode of Content Marketing 360 has host Pamela Muldoon talking once again to “the Godfather of Content Marketing”, Joe Pulizzi, founder of Content Marketing Institute and author of his latest book Epic Content Marketing: How To Tell A Different Story, Break Through The Clutter And Win More Customers By Marketing Less”.  Joe discusses how the industry of content marketing is evolving and defines what it means to really create something epic.  He breaks down his 6 Principles of Content Marketing that will be integral to your 2014 plan.  Kick of your year right; tune in to get the inspiration to make 2014 your best year in content yet! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.  

  • 00:51

    Your Website, SEO And Content Marketing

    in Marketing

    Now more than ever your website is your home base, the online storefront that tells people what you do, how you help and who is best suited for your products and services. Your website is your 24/7 marketing, sales and customer service team rolled into one domain. So how do you ensure that you’re getting the most from this invaluable web property? This episode of Content Marketing 360 Andy Crestodina, co-founder and Strategic Director of Orbit Media, joins Pamela Muldoon to talk website content, SEO, Google and so much more! Andy will talk about the importance of deciding what you want your website to do for your company before creating the content. Outlining the outcomes should steer the objectives. He will discuss how the ability of a website to be search friendly must be built into it’s DNA to be effective. And often, the small updates and tweaks can make the biggest difference towards website success. If you are looking for an easy-to digest conversation on SEO and website content, then this interview with Andy Crestodina is the perfect fit! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.  

  • 00:19

    Podcasts, the Easiest Kind of Content Marketing

    in Marketing

    Writing is a pain in the rear. Videos are difficult and can be expensive. But podcasting is typically you and a guest having a nice chat, or just you exploring a topic.


    Listen in as I interview ion Leap's Alyssa Lurie, account executive extraordinare about her new discovery, the relatively old practice of podcasting.


    She'll tell us how she discovered and got hooked on the latest most popular podcast, Serial.


    We'll also discuss the importance of podcasting and audio for small and mid-size companies who want to do more with content marketing.


    At ion Leap, we've got some unusual techniques that make content marketing easier and more affordable. Podcasting is one of those. Learn more about our content marketing firm here.


    Follow Alyssa Lurie on Google+ here


    Follow Steve St. Clair on Google+ here

  • 00:58

    Navigating The Content Marketing Jungle With Michael Gerard, Curata

    in Marketing

    Just two years ago content marketing as a definition was still new and in the beginning stages of it’s evolution. Fast forward to present day, and it’s now a common term marketers of all kinds integrating this into their marketing plans. This episode of Content Marketing 360, host Pamela Muldoon talks with Michael Gerard, Chief Marketing Officer for Curata. Michael breaks down their 2013 Content Marketing Survey; who was surveyed, the end objective and some of the results gleaned from their process. Learn some of the priorities and challenges facing content marketing professionals today as they navigate their content marketing jungle. Michael shares some of the technology challenges and opportunities in content marketing and defines what they call the content mix. If you are in content marketing, you know it’s an exciting time. This episode will help you better understand your place int this exciting industry and how to navigate towards success! 

  • 00:57

    Content, SEO And Marketing Technology With Rand Fishkin

    in Marketing

    As content marketing continues to evolve, how content works within search engines does as well. One of the top websites to get the latest on search, SEO, links and more is Moz.com. This episode of Content Marketing 360, host Pamela Muldoon goes directly to the source of this site with guest, and Wizard of Moz, Rand Fishkin.  Rand offers us a candid and open conversation to share his insights on how content marketing and SEO are currently working together and what to be aware of as you create content for your audience on the web. Guest blogging, content fatigue and where content is moving is all a part of this amazing conversation.  Rand also dives into the marketing technology conversation, Moz’s place in this space and the constant need to keep improving.  Wisdom, sincerity, and an honest point of view from Rand Fishkin, Moz. You will not want to miss this one! 

  • 00:51

    Evolution of Content Marketing With Joe Chernov

    in Marketing

    He is the former Vice President of Content Marketing for Eloqua and Content Marketing Institute named him the inaugural Content Marketer of the Year in 2012.  He is Joe Chernov, now fulfilling the role of Vice President of Marketing for Kinvey, a mobile back-end as a service start-up out of Boston, MA.  Joe joins host Pamela Muldoon on this episode of Content Marketing 360 Radio Show to discuss the evolution of content marketing and how his own professional journey has shifted along the way.  He will breakdown some of the changes content marketing has experienced even in the short, few years it has developed as it’s own industry.  Joe will share how he is taking his current company from a content marketing program to a content-driven marketing program and why this is so important.  Learn how to better share information with your audience by including them from the very beginning of your content creation process and glean insight into how Joe is doing this in his current position at Kinvey.  Always insightful, smart and reflective, Joe Chernov brings his warm, wit to our show!  Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.  

  • 00:56

    Learn To-Content Marketing for Radio Hosts

    in Self Help

    Welcome to Learn To with Teresa Maron, the "Learn To" Queen!


    The Niche and the Passion of my Expertise is Creating Conscious Content in the self help and personal development field. I truly believe that conscious content creation by people just like you, is changing the World!


    Today Teresa welcomes Amy Domestico of partnership marketing and Integrations at Blogtalk Radio.  Amy is from the original team that developed Blogtalkradio & CinchCast into the largest Social Media platforms on the web.Amy understands content marketing from the inside out!


    Here's what her colleagues say about Amy.


    Brett Cohen, Marketing at Maxim Inc. (MAXIM Magazine)


    Amy is a hard-working colleague of mine. While we do not work in the same department of the company, we always bounce ideas off of each other. Amy has a creative mind, a great spirit, and is truly a pleasure to work with.


    John C Havens, Writer, Speaker, Consultant, and Activist


    Amy is extremely gifted at lead generation. I have never met anyone who can introduce a product/subject matter so quickly and effectively as to get key players in other organizations on the phone for a call to help move our company forward. Amy is personable, real, and direct and understands the goals of our organization and works tirelessly to achieve them. She's fun, funny, and a talented host/interviewer along with her highly marketable/effective business development skills


    Contact Teresa http://teresamaron.us/learn-to/


     

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