NY Brand Lab Radio | Mary van de Wiel

How to Raise the Visibility Factor in your Business? Start Tapping into the Creative Beast Within. Identify the defining moments in your life. Then, think again.
I'm hearing the same kind of question alot recently. Business owners are looking for a magic bullet -- a new way to land clients or increase sales. Wearing the hat of Brand Anthropologist, this is one solution to get to the core of the problem. We start to look at the trajectory of your life and/or career and identify  the defining moments for you. Why do they stand out? What happened exactly, and why are they so significant to you? Let your memory take you right back there and probe a little more. The idea here is to pick one of your defining moments and then weave it right into the fabric of your brand story. Looking for more ways to pull back the layers? Go to zingyourbrand.com