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On the WIN Without Competing! show Dr. Arlene says, “When hiring, stop focusing on the Cultural Fit. Instead evaluate the Brand Fit.” If new hires are Cultural Fits but not Brand Fits, they are Wrong Fit employees. To explode your business brand, train each employee to become a Brand Ambassador.
To do that, you must evaluate whether the employee has the right interpersonal skills to communicate the brand and the passion to do so. Determine this when hiring.
Do not assume that all employees can and will want to become Brand Ambassadors.
Join Dr. Arlene on her 95th episode of the WIN Without Competing! show to learn how to “WIN Without Competing!”
See the book http://bit.ly/1BNCefv
Use the 5-Star App iBrandU4Hire: bit.ly/PqJ3cx
Listen to more than 90 radio shows http://bit.ly/1xGm6pz
Contemplate Career Coaching bit.ly/1dOsIvE
Consider Business Consulting bit.ly/1cP6LhR
About Dr. Arlene & barro global:
After holding high-level healthcare executive positions and making significant innovative contributions with global impact, Dr. Arlene entered the world of executive search and tested her Right Fit Method. She was setting the stage to become an entrepreneur.
In 2003, Dr. Arlene, creator of the Right Fit Method and Right Fit Branding Strategies, founded barro global search, inc. a retained executive search firm, to design innovative search solutions for corporate clients. After her book WIN Without Competing! was published, Dr. Arlene expanded the services of the firm, which now has three divisions.
Dr. Arlene, a behavioral educational psychologist, is a UCLA-trained PhD with distinction for her doctoral dissertation on creativity. Innovation, Contribution, and Impact characterize her career.
The world of art is something that has been both an enjoyable visually and investment for some.
Zig Gruz's company "Liberator Art" has pieces that you can use for both. Besides acquiring art from some of the world's best artists, they also offer pieces for the beginner art enthusiast. The company guarantees their art will not depreciate in for a decade.
We will talk to Gruz about his company, about the ever expanding art world, and how he is revolutionizing investing.
One significant challenge faced by millions of people every day is the inability to communicate effectively in the workplace. In reality, communication is the foundation for success and failure in nearly every aspect of life. Over the next four weeks, Brand Expert Latrice Collins will conduct a four part series that will enlighten you and strengthen your communication skills.
If you are struggling with communicating with one or more individuals in your life, you don’t want to miss these programs.
3/25/2015 The Power of Emotion Intelligence
4/1/2015 Recognizing Individual Communication Styles
4/8/2015 Emotions VS Logic, which one will win in a battle?
4/15/2015 Navigating Through Company Culture and Management Styles
Jessica Leichtweisz and Dr. Aikyna Finch will be joined by Tommy Spero, Principal and Creative Director of Soul NYC, on the Sunday Night Changing Minds Online Show. We will discuss, "Who are you? Channel your inner rockstar and brand yourself to win!" Tommy Spero is an Innovative Creative Leader with broad experience in the ideation, planning, design, direction and management of interactive and brand and marketing initiatives for major corporations across many industries. He's worked with some of the world’s largest brands, including Anheuser Busch In-Bev, American Greetings, Sony Music, VH1, HBO, and Showtime. Call in to (949) 203-4763 at 9pm EST/ 8pm CST on 3/15 to join the conversation http://www.blogtalkradio.com/changingmindsonline/2015/03/16/who-are-you-channel-your-inner-rockstar-and-brand-yourself-to-win
Today's author have more to consider when stepping out in the publishing game. You can't just think of your writing as a hobby if you plan on succeeding as an author. Learn tangible methods to building your brand in todays publishing industry and getting ahead of the competition. We will have special guest Shaunta Kenerly of Kenerly Presents Publishing and JaWar a Motivational and Keynote Speaker as well as creator of Think, Plan, Execute! Join the conversation and feel free to call in with questions, comments or words of encouragment.
Join Urban Fiction News Radio as we provide you with real News, Reviews and Resources in the publishing industry!
Remarkability #1: You're Not Invisible Don't Let Your Brand Be Either by Ginger Rockey Johnson
This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews Ginger Rockey Johnson. The original live interview was 3/13/15.
Being Remarkable and Standing Out is not hard. Just be yourself, you are the only one who can be. But what are the rules of the game? The problem isn’t that there is a lack of knowledge in the business community. It’s that there is so much knowledge and as a result they don’t know which information is accurate and effective versus just a waste of time. Tired of wasting money on what you do not understand? This is a must read for business owners who are tired of losing time & money on strategies that do not work. This is a Must-Read for anyone wanting to understand the very basics of getting noticed on the Internet.
Ginger has 16+ years of experience in marketing and social media marketing discipline. Ginger is the Original Spice Girl of Tampa Bay, a Professional Speaker who shares effective, actionable, yet simple social media & search engine optimization marketing solutions to 2.5 million listeners on her radio show and in person so You Get Educated and Get Noticed in real life.
Her website is spicegirloftampabay.com/
To order the book click HERE
For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com
Denise Griffitts Interviews "Brandologist: Judy Winslow.
Judy Winslow of UnforgettableBrands.com is firmly committed to getting the message out of the benefits of innovative thinking, being yourself to align authenticity with core values to being sculpting a strategy for success in any endeavor.
Judy maintains that there’s nothing as exciting as starting your own business, and having it take-off…only to wind up exhausted, confused, beat up, overworked and drained.
She is here today to talk about branding. What a brand is...and isn't and why you should get your brand right before you launch your business and then have to re-brand down the road.
Being an unforgettable brand is all about creating a business that attracts ideal clients by tapping into the assets that no one else on earth has. You are as special as your fingerprint, which allows you to build offerings that will share your gifts and talents with the world. Click here to download her "Being Unforgettable Starter Kit".
"Being UNFORGETTABLE is simply who we each are, and that is what we bring to our business as well." ~ Judy Winslow
In this episode of The Career Brand we will discuss Distinguishing Yourself in a Crowd: Exploring Your KSAs.
Define the difference between Knowledge, Skills and Abilities
Evaluate and Validate Your Personal KSAs
These are essential tools to building your career brand.
By highlighting one’s personal brand, or all of the aspects that make an individual unique, candidates can stand out from the pack and really get employers to notice them.
Personal branding gives candidates the power to define themselves and make an impression that might be even more memorable than a standout cover letter. When building a personal brand, students should spend time self-reflecting and considering how others view them, especially online. Experts suggest that a few of the ways that candidates can impress potential future employers are creating a LinkedIn account, cleaning up personal social media profiles and making business cards. Even physical appearance and style can be made to work in one’s favor by aligning it with your brand.
1. Reflect on who you are and what you have to offer.
A personal brand needs to be first and foremost personal.
2. Build a personal website.
Once you’ve established what you want from your personal brand, the next step is to make it available to the world online.
3. Clean up your social media accounts to establish a more professional online presence.
When building a personal brand, not all publicity is good publicity
People who listen to this show are entrepreneurs, career coaches,
JR The Bossman (@JRTheBossman) was joined Alex Green (@alexgreenmedia), Trea Davenport (@TreaDavenport) and Velma Trayham (@Velma_Trayham) to discuss the Brand Masters Tour (@brandmasterstr) and it's stop in Atlanta.
For more info on the Brand Masters Tour ~ http://www.brandmastersontour.com
Stay connected with The Bossman Show ~ http://BossmanShow.com/connect