NY Brand Lab Radio

NY Brand Lab Radio

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What gives a brand that irresistible spark that attracts business like crazy? Why does one brand nail it while others fail? If you've fallen into the trap of Dead Brand Walking, join Brand Provocateur Mary van de Wiel (aka Van) as she shares the secrets to coaxing out the power and zing in your brand. Every week in the Lab, Van interviews guests, plays with new ideas, dissects actual brands. WARNING: Van has single handedly redefined the art of monetizing a brand and making it stand out. Her insights lean toward the unorthodox and provocative, and she’ll show you just what you can do to make your brand a winner.

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Susan McPherson is a serial connector, sustainability expert, writer, and speaker who works at the intersection of brands and social good. Named as one of 40 Women to Watch Over 40 and Fast Company's 25 Smartest Women of Twitter,... more

Imagine this: If we were all glued together by a common belief. If we all believed in Doing Better. Better for our kids. Better for the planet. Better for each other. Meet Alex Bogusky and his wife, Ana Bogusky, advocates and creative... more

Let's face it. Every person, brand, product and organization has issues. If they're serious enough, they're going to shoot us in the foot and get in the way of our success. So what's the best strategy to deal with these kinds of issues? You... more

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you're in the marketing business, think again. You're in the people business and in order to succeed, you need to make... more

Trendsetter Marieke van der Poel knows about making the imaginable trangible. Her company GetProef.com translates consumer emotions. In other words, they help clients see where their brand and product will live within the flux... more

Fact 1: Your Emotional Portfolio Rules your $$$ Portfolio. Fact 2: Money is just another portal inviting us to step into a greater consciousness. (PS Self awareness is key here.) Fact 3: When you take charge of your money, you're... more

Meet Mark Eckhardt: In 2001, Mark Eckardt received an honor in recognition of being one of the best, brightest, and most inspirational leaders America has to offer. He was selected as one of ?Ten Outstanding Young Americans? by the... more

Redefining the Practice of Leadership (Moment to Moment): The new approach to leadership is about mastering your inner landscape: It's understanding who you are, why you do what you do -- and how you can bring more meaning and... more

Meet Gemma Craven: EVP, New York Group Director at Social@Ogilvy, Gemma is known for her global expertise in the world of communications, social and digital media strategy for many of the world's leading brands from AOL, BBC,... more

Great question. OK. The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident... more
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