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NY Brand Lab Radio

NY Brand Lab Radio

United States, EnglishBusiness

What gives a brand that irresistible spark that attracts business like crazy? Why does one brand nail it while others fail? If you've fallen into the trap of Dead Brand Walking, join Brand Provocateur Mary van de Wiel (aka Van) as she shares the secrets to coaxing out the power and zing in your brand. Every week in the Lab, Van interviews guests, plays with new ideas, dissects actual brands. WARNING: Van has single handedly redefined the art of monetizing a brand and making it stand out. Her insights lean toward the unorthodox and provocative, and she’ll show you just what you can do to make your brand a winner.

On-Demand Episodes

  • by NY Brand Lab Radio
  • in Business
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Dubbed creative visionary, idea maven and sales superstar over the course of 26 years, Jennifer Abernethy is clearly at the forefront of social business. Shes author of The Complete Idiots Guide to Social Media Marketing and today, shes... more
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The world of branding has flipped. FYI Defining a brands message is no longer managed from only the top. Now, its being determined from the bottom. Yup. That means people like you and me are scrutinizing, and crafting the messaging... more
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There’s an emerging new breed of ‘connectors’ out there. Meet Judy Robinett. She’s one of them. A managing partner at Clarke Capital. Judy has been singled out as a sterling example of the “super... more
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Google, Yale University and the Ford Foundation, hire her to help increase sales and enhance their brand reputation. Shes a frequent contributor to the Harvard Business Review, Forbes, and the Huffington Post and shes a former... more
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Meet Carla Diana: She enjoys living as close to the near future as possible. The New York Times Magazine referred to her as an “alpha geek!” Find out why, why that matters and how it can help you in your business.... more
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"Clearly were now living in a social operating system. That means its time to make your business social." – Meet author, speaker Jennifer Abernethy, founder of thesaleslounge.com, who shares her best-kept secrets about social... more
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She was born in the Brazilian Amazon jungle. Fast forward to 2010, she was picked by Fast Company magazine as number 29 out of the 100 most creative people in business beating Tom Ford, Jamie Oliver and the founder of... more
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This week is Q&A week! That means Im going to open up the lines and take questions from you at 10am sharp EST. Just to get you in the mood, here are two good reasons why youre going to want to tune in: (1) Your brands got cracks... more
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Every First Lady wants to leave a legacy. But putting the weight of the First Lady behind any campaign today is tricky business. Clearly, the role of the First Lady is evolving. Meet Bobbie Greene McCarthy, former Deputy Chief of Staff to First... more
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One day, Ayse Birsel, a famous New York-based designer who divides her time between Manhattan and Dakar, decided she had to work out how to better juggle her business, her kids, and a commuter marriage. What’s more, as... more
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