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NY Brand Lab Radio
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NY Brand Lab Radio

United States, EnglishBusiness

What gives a brand that irresistible spark that attracts business like crazy? Why does one brand nail it while others fail? If you've fallen into the trap of Dead Brand Walking, join Brand Provocateur Mary van de Wiel (aka Van) as she shares the secrets to coaxing out the power and zing in your brand. Every week in the Lab, Van interviews guests, plays with new ideas, dissects actual brands. WARNING: Van has single handedly redefined the art of monetizing a brand and making it stand out. Her insights lean toward the unorthodox and provocative, and she’ll show you just what you can do to make your brand a winner.

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She was born in the Brazilian Amazon jungle. Fast forward to 2010, she was picked by Fast Company magazine as number 29 out of the 100 most creative people in business beating Tom Ford, Jamie Oliver and the founder of... more
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This week is Q&A week! That means Im going to open up the lines and take questions from you at 10am sharp EST. Just to get you in the mood, here are two good reasons why youre going to want to tune in: (1) Your brands got cracks... more
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Every First Lady wants to leave a legacy. But putting the weight of the First Lady behind any campaign today is tricky business. Clearly, the role of the First Lady is evolving. Meet Bobbie Greene McCarthy, former Deputy Chief of Staff to First... more
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One day, Ayse Birsel, a famous New York-based designer who divides her time between Manhattan and Dakar, decided she had to work out how to better juggle her business, her kids, and a commuter marriage. What’s more, as... more
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This is one of the toughest job markets in more than 20 years. The unemployment rate is hovering around 10%, with dwindling job openings and promotion opportunities. So what can you do about it? Start standing out and... more
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Were talking New Economy here. After all, business should reflect what we value in life. What we treasure and hold most dear. My special guest today is challenging the assumptions we hold around work/life balance, the starving... more
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If you want to thrive in the new business reality today, or just tap into who really is driving the success of your business, meet Aaron Shapiro. He is the CEO of HUGE, a digital marketing agency that helps global companies reimagine how... more
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If youre a restless creative looking to apply your entrepreneurial spirit to money making, meet Etsys Danielle Maveal. (For Etsy fans, stay tuned for a BIG SURPRISE on Wednesdays show!) As one of the companys first employees,... more
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Being in a taxi means everyone is headed in the same direction, right? Well, according to STRATEGY Magazine, this particular TAXI is the agency of the decade. It’s a memorable and nimble one, and certainly fast growing.... more
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Looking to change the future and the world? Lets start with branding Oceans. Meet Peter Neill. He’s minding the future and affairs of the world’s Oceans. He knows every ocean needs an advocate so he’s on a... more
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