NY Brand Lab Radio

NY Brand Lab Radio

United States, EnglishBusiness

What gives a brand that irresistible spark that attracts business like crazy? Why does one brand nail it while others fail? If you've fallen into the trap of Dead Brand Walking, join Brand Provocateur Mary van de Wiel (aka Van) as she shares the secrets to coaxing out the power and zing in your brand. Every week in the Lab, Van interviews guests, plays with new ideas, dissects actual brands. WARNING: Van has single handedly redefined the art of monetizing a brand and making it stand out. Her insights lean toward the unorthodox and provocative, and she’ll show you just what you can do to make your brand a winner.

On-Demand Episodes

00:29

Ready to look at your brand through a different lens? It will not only transform your mindset, it will boosts your ability to develop a values-congruent brand that reinforces you are who you say you are. On June 14-16, Ill be leading a... more
Play Now Button
00:30

Today a new paradigm shift is inviting you to bring a different kind of energy to your personal brand. Whether you're a job seeker, reinventing yourself or kick starting your business or your life, this is all about how to channel your creativity,... more
Play Now Button
00:30

There's a new paradigm shift in the way we do business today:: I believe that if you brand with intention & heart, you bring more meaning and purpose to the business table. (That's the magic piece here.) Imagine experiencing a major shift... more
Play Now Button
00:31

Dubbed creative visionary, idea maven and sales superstar over the course of 26 years, Jennifer Abernethy is clearly at the forefront of social business. Shes author of The Complete Idiots Guide to Social Media Marketing and today, shes... more
Play Now Button
00:31

The world of branding has flipped. FYI Defining a brands message is no longer managed from only the top. Now, its being determined from the bottom. Yup. That means people like you and me are scrutinizing, and crafting the messaging... more
Play Now Button
00:31

There's an emerging new breed of ‘connectors' out there. Meet Judy Robinett. She's one of them. A managing partner at Clarke Capital. Judy has been singled out as a sterling example of the “super “connectors.” They use their... more
Play Now Button
00:31

Google, Yale University and the Ford Foundation, hire her to help increase sales and enhance their brand reputation. Shes a frequent contributor to the Harvard Business Review, Forbes, and the Huffington Post and shes a former... more
Play Now Button
00:31

Meet Carla Diana: She enjoys living as close to the near future as possible. The New York Times Magazine referred to her as an “alpha geek!” Find out why, why that matters and how it can help you in your business. As Associate Director of... more
Play Now Button
00:31

"Clearly were now living in a social operating system. That means its time to make your business social." – Meet author, speaker Jennifer Abernethy, founder of thesaleslounge.com, who shares her best-kept secrets about social... more
Play Now Button
00:30

She was born in the Brazilian Amazon jungle. Fast forward to 2010, she was picked by Fast Company magazine as number 29 out of the 100 most creative people in business beating Tom Ford, Jamie Oliver and the founder of... more
Play Now Button
Show Extras

Comments

 comments