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The NY Brand Lab Radio | Rony Zibara

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Fahrenheit 212 Innovation Director Rony Zibara embodies cultural fusion. Born in Beirut, raised in Canada and nurtured by France, Rony is not only trilingual, but also able to conceive and express ideas with an empathic, global perspective drawn from firsthand experience. Rony transforms his passion for understanding consumer behavior, market forces and trends into provocative new products, services and brands. He’s especially attuned to developing innovations that emotionally connect with target audiences. What’s more, he finds that his past studies of architecture help inform how he frames and answers project challenges. A born entrepreneur, Rony launched a grass-roots innovation discipline which ultimately merged with FutureBrand where he served as Executive Creative Director of North America.Prior to working agency-side, Rony was Creative Director for Loblaws, the revolutionary Canadian retailer. There he launched hundreds of products and helped develop President’s Choice. Don't miss this multi-cultural innovator!

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