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Ricardo Zulueta, Jr: CEO & Founder of Fukitt Clothing

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Andrea Tarr

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So what’s in a name? Naturally there’s a strategy in choosing the perfect name to represent your brand. When you understand the back story of Fukitt Clothing, you’ll realize they have the perfect name for their products which include t-shirts, sweatshirts, trucker hats, snapbacks, beanies, hoodies, stickers, pants, and board shorts. Fukitt Clothing has a distinct edgy image, and you won’t find it available in your local mall. Watch this short video to get additional insight on their philosophy.The company mission is “to inspire and motivate people to live life without regret and accept challenges worth the risk,” and inspirational messages such as Love Life, Take Nothing for Granted, and Stop Worrying and Start Living are front and center on their clothing. What does it all mean? Fukitt CEO and Founder, Ricardo Zulueta Jr, will share his story including the origin of their unusual name. Since their mission is to inspire and motivate people to live life and take risks, it is appropriate to support Suicide Prevention Awareness. Ricardo, the founder of Fukitt, has experienced the loss of his oldest brother from suicide, which is why he is passionate in his mission. Fukitt’s goal is not only to prevent suicide, but to influence and change people's mentality and perspective about life that often lead to depression, anxiety and other mental issues that prevent them from achieving the ultimate goal -- to be happy. The clothing provides positive reinforcement and a reminder. After the interview, check After Hours at Jersey Coastal Live for more info. This interview is rated R for language but not for content.

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