Viral Strategy: Low-Cost Earned Media Techniques

The key to developing and implementing a low-cost earned media campaign is getting your target market to share your integrated marketing communications (IMC) across their perspective sphere of influence. The art of leveraging by aligning with the reach of others cannot be understimated relative to generating brand awareness, brand credibility, and brand loyalty for your organization - large, mid-level, or small. That is our focus on this edition of, “The Strategist Radio LIVE."