Why Social Media is Only Part of the Marketing Story

If you're exclusively marketing your brand in the digital domain, you're missing out on a respectable portion of potential prospects and customers.

A recent Pew study found that 73 percent of those surveyed, 18 years of age and older, use social media. But entrepreneurs and business owners should never cast aside the remaining 27 percent of the market who are not regular social media users.

To effectively reach those consumers, one must combine social media with old school marketing strategies. That is our focus on this edition of, “The Strategist Radio LIVE.”