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Message Strategy: the 4 Powers

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I’ll be talking about evaluating advertising message strategy, using a simple framework called the four powers. Stopping power, transmission power, persuasive power, and locking power. It's a great way to analyze the effectiveness of whatever marketing materials you (or your designer) create.

I recommend bringing your own marketing materials to the call and evaluate them as we cover each power!

See you on the call.

Farrell

www.marketingmessagecoach.com

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