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MBA Essay Coaching

MBA Essay Coaching


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Discussion around coaching, content development and editing for MBA application materials.

On-Demand Episodes

I'll be featuring a special guest, Allen Jordan of The FarPoint Alliance, a digital marketing boutique. Allen specializes in Search Marketing and Online Reputation Management. Feel free to call in with your questions!

Marketing ideas that are no-cost or low-cost!

Today we will be discussing the reasons behind choosing a niche, as well as a target audience.

Discussion of how to discover your value proposition, for business-building and attracting investors.

This week, I'll be covering an easy model for writing your "About Us" section of your website. It can also be used for creating a corporate bio, "compelling story," or even your personal bio.

I'll be talking about evaluating advertising message strategy, using a simple framework called the four powers. Stopping power, transmission power, persuasive power, and locking power. It's a great way to analyze the... more

On July 7th, I'll be covering some pointers on creating effective local advertising. Local advertising generally differs from national advertising in that it focuses on direct response more than brand building. Advertisers are hoping to see a... more