Cause Marketing: How to do the Right Thing Right

Cause marketing has become more important than ever to corporations, whether B2C or B2B, as brands become increasingly social. Even the largest brands who may have been linked to sports sponsorships in the past, are now looking for ways to link to causes that drive their future customers. 

Causes like sustainability, education and school, habitat, human rights, healthcare, and other issues that engage the passions of customers - where there is passion there will be engagement.

Join Bill Bonner, Principal of BonnerIMPR, an integrated marketing and public relations consultancy and a cause marketing expert, in this episode of Marketing Fever. You'll learn:

1. Just what is "cause marketing?" We'll define it and put some parameters around it.

2. Why should businesses look to cause marketing as a strategy?

3. What makes good cause marketing?

4. How do you get started? What's the process and how do you sell this to management?

5. How do you measure it?