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Marketing Fever

Marketing Fever

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Marketing talk and creative discussion with experts who can not only talk the talk but walk the walk in the marketing trenches every day.

On-Demand Episodes

Cause marketing has become more important than ever to corporations, whether B2C or B2B, as brands become increasingly social. Even the largest brands who may have been linked to sports sponsorships in the past, are now looking for... more

We'll talk with Kathy Mattson, president of Mattson Communications, about b2b PR. What are the tips and techniques that any business can use today--even on a tight budget and in the most challenging economy in decades.

This episode of marketing fever discusses the best way to implement a social media strategy. Is it better to go slowly or jump feet first into the deep end? Business-to-business marketers discuss the pros and cons of social media--from... more

This episode of marketing fever discusses the best way to implement a social media strategy. Is it better to go slowly or jump feet first into the deep end? Business-to-business marketers discuss the pros and cons of social media--from... more

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