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Cause marketing has become more important than ever to corporations, whether B2C or B2B, as brands become increasingly social. Even the largest brands who may have been linked to sports sponsorships in the past, are now looking for ways to link to causes that drive their future customers.
Causes like sustainability, education and school, habitat, human rights, healthcare, and other issues that engage the passions of customers - where there is passion there will be engagement.
Join Bill Bonner, Principal of BonnerIMPR, an integrated marketing and public relations consultancy and a cause marketing expert, in this episode of Marketing Fever. You'll learn:
Just what is "cause marketing?" We'll define it and put some parameters around it.
Why should businesses look to cause marketing as a strategy?
What makes good cause marketing?
How do you get started? What's the process and how do you sell this to management?
How do you measure it?
Cause marketing is a common type of marketing in which "for-profit" businesses leverage a nonprofit charitable cause to increase sells. Companies sell more products while a charity receives a corporate donation. Who benefits most from this arrangement? Are businesses taking advantage of kind, hopefuls who just want to support a cause?
Intelligent children are made - not born! Dial 347-850-8486 to join us 8p ET October 30th as we unleash the science and secrets to Symptometry's pregnancy management program. This episode includes a special segment to help the parents of young children as well.
Root Cause Radio gladly welcomes back therapeutic scientist, professor, author, and the founder of Symptometry - Dr. Maxwell Nartey.
Dr. Nartey is a licensed symptometrist, the author of over 22 books, and - through Symptometry - has cured countless chronic and exotic health issues.
Tonight's expert health panel will also feature Elizabeth Wanek, MD, LSym of The Wanek Medical Center in Greenboro, North Carolina. This podcast is sponsored by the AMERICAN SCHOOL OF SYMTPOMETRY - the first training institution producing therapeutic scientists in root cause therapeuticsTM. Root Cause Radio - Sharing the Secrets of Optimal Health For exclusive podcasts & special promotions subscribe at www.RootCauseRadio.com today.
Don't have enough time to market your company on social media? Is outsourcing the answer? Join Christopher Tompkins today as he shares his thoughts on outsourcing and the benefits that your business can reap!
The Social Marketing Academy is brought to you by The Go! Agency: Online Marketing Specialists. To learn more about The Go! Agency as well as to gain your free access to our social media marketing arsenal - visit our blog page at our official website here: http://www.thegoagencyusa.com/blog
Have a topic or social media marketing question that you would like to see covered on The Social Marketing Academy? Please get in touch with us by Tweeting host Christopher Tompkins @chrisgoagency or by sending him an email at email@example.com!
In this interview, Jhonny K and Kole ask personal mentor, artist development specialist and best selling author Tim Sweeney his suggestions to musicians on how to succeed. Tim is very passionate about using a cause to partner and progress with to help both parties.
Tim was the artist development specialist for major labels and has helped many major artists.
BlogTalkRadio host Patricia Adams of Patricia Adams Live will be talking about how you can get your listeners to take action for a cause. Patricia is a speaker, author, radio personality and children's rights advocate.
Hosted by BlogTalkRadio's Chitra Agrawal.
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Back pain? Knee pain? Shoulder issues? Surgery complications? Bogged down by 'old age'? Join us 8p EST October 23rd (347-850-8486) as we share the secrets of cutting your recovery time in half.
For our sport's health week, we focus on something that affects everyone: injuries! Root Cause Radio gladly welcomes back therapeutic scientist, professor, author, and the founder of Symptometry - Dr. Maxwell Nartey.
Dr. Nartey is a licensed symptometrist, the author of over 22 books, and - through Symptometry - has cured countless chronic and exotic health issues while helping athletes enjoy peak performance.
Tonight's expert health panel will also feature Elizabeth Wanek, MD, LSym and Dr. Charlie Abbott, OMD, LAc, LSym & Director of Administration at the AMERICAN SCHOOL OF SYMTPOMETRY - first training institution producing therapeutic scientists in root cause therapeuticsTM. Root Cause Radio - Sharing the Secrets of Optimal Health For exclusive podcasts & special promotions subscribe at www.RootCauseRadio.com today.