The Global Shift

Guest: Jason White, Global Account Director, Nike at Wieden + Kennedy (WK) Topic: Globalization and How agencies and clients need to prepare for this shift Description: As more and more clients push into foreign markets to achieve growth, agencies and clients alike have to consider the best strategy for expansion. The pros and cons to each decision can seem endless. Topics of debate include localization vs. centralization, local knowledge vs. global savvy, and the increasingly difficult matter of evaluating talent across foreign languages and varying cultural paradigms. Our discussion will focus on his experiences in China and with WK's international brands, but I hope the lessons I've learned can be helpful to anyone trying to manage a business in today's global environment.