The Drum 11/8 - Marketing for Good

This week we will discuss cause-related marketing trends and ask the question "Do brands find value in giving back?" Our guests this week will be Serve60 founder L. Maxwell McKissic and Brandolon Barnett, Director of Program Development & Media at Globe Aware. SERVE 60™ is a national grassroots effort designed to increase service and volunteerism across America, calling all Americans to turn their Daylight Savings Time weekend into a community service weekend by pledging to SERVE 60™ Globe Aware is a nonprofit 501 (c) (3) that develops short-term volunteer programs in international environments that encourage people to immerse themselves in a unique way of giving back. SERVE 60™ is a national grassroots effort designed to increase service and volunteerism across America, calling all Americans to turn their Daylight Savings Time weekend into a community service weekend by pledging to SERVE 60™.