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Live From Kosherfest 2009 Find Out What's New in Kosher Food and Beverages?

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Who would believe Chipotle Chili Aioli sauce, Pomegranate Acai Mints, or Pina Colada Popcorn would be found in the pantries of today’s kosher consumer? They are among more than 120,000 kosher certified items, and additional items are on the way. More than 500 newly kosher certified foods will be introduced at the 21st annual kosher food, beverage, wine & spirits trade show – Kosherfest 2009 – at the Meadowlands Exposition Center in Secaucus, NJ October 27-28, 2009 (www.kosherfest.com). According to the Mintel Research Organization, kosher remains the most dominant feature on new food items and an estimated 40% of a supermarket’s food products are kosher. According to Rabbi Eliyahu Safran, V.P. Communications and Marketing for the Orthodox Union (OU) kosher certifying agency, “In the past year there has been significant increase in the number of inquiries and applications by many food companies about OU certification despite the ongoing recession. The companies are well aware that attaining kosher certification can easily increase sales and gain a larger market share. We have particularly noted a spike in applications from every segment of the beverage, baking and organic food categories. Join this show as I interview some of the newest kosher certified food and beverage items. You don't have to be Jewish to love kosher food, but you can be Health Conscious, Gluten-Free, and Lactose intolerant. People don't know how large the selection of kosher certified products that meet their unique dietary needs perfectly. To learn more about the attendees and to see a list of the recipients of this year's New Product Competition, go to http://www.kosherfest.com.

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