Interview with KING of Frugal Marketing Shel Horowitz

There are experts and then there are experts. Join Felice Gerwitz and one of THE experts of Guerrilla Marketing...for a session of questions and answers that will astound you from a true insider to the process of writing and publishing...and frugal marketing:
Shel was still a teenager when he started doing publicity and marketing for grass-roots community organizations with zero promotional budget. There wasn't even money available for stamps, so he used to hand-deliver press releases on a three-speed bicycle, Trained as a journalist, he first became aware of the power of the news media when a local paper refused to print meeting notices he wrote for a controversial group—but gave extensive news coverage to its refusal. Now, for over twenty years, he's helped businesses, nonprofits, and community groups get their message out to the public with little or no expenditure.
Join us to learn how you can do this as well!