• Author, Miranda Parker

    in Books

    Author of The Evangeline Hunter Bounty Series, Miranda Parker, discusses her novel, "A Good Excuse to Be Bad".

  • 00:33

    Book Marketing Strategy: How to Intelligently Merchandise Your Book

    in Entrepreneur

    Merchandising is a business-retail practice that is seldom applied when self-publishing a book. The rudiments of selling a product or a brand can and should be utilized in your publishing efforts. This complex book merchandising strategy demands a mental state teamed with activity that is often unfamiliar to the freethinking creative author. Merchandising is about details and small nuances to influence a buyer's buying decision. What book merchandising actions must you consider in order to profitably present your book before your distinct target readership? That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:31

    Book Marketing Strategy: The Real Costs of Self-Publishing a Book

    in Entrepreneur

    The world of self-publishing looks fairly simple, right? I mean, you write a manuscript using Microsoft Word, design a cover using Adobe Photoshop, open a free (Amazon) Createspace or (Ingram) Lightning Source account, upload your files, and sit back and watch your book sales profits skyrocket - almost like magic - overnight. Sound easy, huh? So then, why do most self-published authors only sell, on average, 200 books before their title hits the wall? Even as a self-published author of only one title, you must still conduct business. And, as a business owner (entrepreneur), you must comprehensively understand the rules of engagement - like how much you need to spend and when you might expect to gain a return on your investment. Most self-published authors are 99% clueless when it comes to realistic expectations and how much money they will realistically spend throughout their self-publishing process. So then, what are the REAL costs of self-publishing a book? That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:31

    Book Marketing Strategy: How to Entice Prospects to Buy Your Book

    in Entrepreneur

    Powerful calls to action are among the most essential elements relative to your marketing communication strategy necessary for you to transform prospects to buyers. To their detriment, too many authors, publishers, and publicity people fall short due to a lack of understanding in the areas of consumer psychology and behavior. This deficiency has caused the book sale performance of authors to fall flat on its face. The amazing news is that there are three vital precepts that, when acknowledged and applied structurally will help to usher in higher book sales on behalf of your book marketing strategy. That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:32

    Book Marketing Strategy: The Hard Realities for Keynote Speaking

    in Entrepreneur

    So, you have published a book or 20 and you think you want to make money as a keynote speaker? Are you serious? No, I mean "raw and real" serious? How can you know if you have what it takes to be invited before someone else's audience? What would you charge as a keynote speaker? Would you still aspire to be a keynote speaker before a live captive audience if you had to pick up your own tab? How can you know what keynote speaking venue is right for you and your unique message? What if you were contracted for a keynote presentation - would you know how to respond? Would you be prepared to overnight your professional produced "Press/Media Kit?" Do you know what materials must be included in your "Press/Media Kit?" How do you go about landing your first keynote speaking event? That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:32

    Book Marketing Strategy: Exposing the 2015 Author's Book Promotion Blueprint

    in Entrepreneur

    Available profitable and sustainable book marketing strategies, particularly book promotion strategies, are ambiguous at best. Today, and on average, most authors will max out their book sale units to the tune of only 200 copies of any given title, in any given genre, regardless of whether the title is traditionally- or self-published. In fact, even those authors who are signed (and controlled) by a traditional book publishing house are required to develop, implement, management, measure, and analyze their own book marketing (promotion) strategy. Since these are the bold bare facts, authors must become aware of which marketing options are available and at what price. Plus, authors must be realistic about whether or not their book titles alone will ever be able to generate a return on their investment (time and money). To give today's brilliantly creative authors a leg up, we will analyze the various book promotion options contained across the 2015 Book Promotion Blueprint. That is our focus on this edition of, “The Strategist Radio LIVE."

  • 00:41

    Marketing Pulpit - Charlotte (MPI-NC)

    in Marketing

     


    Tune in to Sharon Bennett, host of The Marketing Pulpit Radio Show, which airs each Tuesday at 10:30AM (EST).  This week, Sharon and her guest, Financial Consultant, Anthony Herring, CEO of HCFG Solutions, will discuss "Health Care Reform: What Everyone Needs To Know Before The February 15th, 2015 Deadline." 


    The show features an exciting lineup of special guests who tell their success stories and more.


    The Marketing Pulpit Radio Show is the creation of expert marketer, Robert Gatewood MBA, president of Gatewood Marketing.



    The show’s mission is to build strong businesses in the community in order to put people to work.
    The show provides crucial knowledge in the areas of sales, branding, pricing, media buying, Internet, social media, music, entertainment, franchising, networking, event planning, accounting, business development, workforce development, industry trends, business news and more.
    The show offers sponsorships, advertising, membership opportunities, and a robust website for its listeners and visitors.

  • 00:35

    Marketing Pulpit - Charlotte (MPI-NC)

    in Marketing

     


    Tune in to Sharon Bennett, host of The Marketing Pulpit Radio Show, which airs each Tuesday at 10:30AM (EST). Today Sharon and her guest Lee Dixon, Project Director, NC Get Covered will discuss the decisions facing small business and individuals before February 15th deadline.


    The show features an exciting lineup of special guests who tell their success stories and more.


    The Marketing Pulpit Radio Show is the creation of expert marketer, Robert Gatewood MBA, president of Gatewood Marketing.



    The show’s mission is to build strong businesses in the community in order to put people to work.
    The show provides crucial knowledge in the areas of sales, branding, pricing, media buying, Internet, social media, music, entertainment, franchising, networking, event planning, accounting, business development, workforce development, industry trends, business news and more.
    The show offers sponsorships, advertising, membership opportunities, and a robust website for its listeners and visitors.

  • 00:32

    Book Marketing in Five with Dan Poynter

    in Books

    Dan Poynter is the author of 130+ books, has been a publisher since 1969, and is a professional speaker (CSP). His seminars have been featured on CNN, his books have been pictured in The Wall Street Journal and his story has been told in The New York Times. The media come to Danbecause he is the leading authority on book publishing.
     
    Dan studies the industry and has been referred to as a Book Futurist.


    A professional speaker, he travels more than 6,000 miles each week to share his book plan. Dan is a past vice-president of the Publishers Marketing Association (now IBPA). He lives in Santa Barbara.


     


    Eunice Nisbett,  Book Marketing Strategist, Savvy BestSellers, launched this expert interview series as a FREE book marketing resource for authors.


    Sign up at Savvy BestSellers to receive BestSeller Gems Newsletter, your weekly insights on promoting your book, with tips and tools you can use right away.

  • 00:30

    Marketing Pulpit - Pittsburgh (MPI-PA)

    in Marketing

    THIS IS REBROADCAST OF SHOW 1/8/15


    Welcome to the Marketing Pulpit International, Pittsburg, PA, hosted by former NFL star, Anthony  Griggs every Thursday at 10:30 am.


    Anthony will be bringing you the motivation needed for you to succeed in business. The same tactics that have been proven to work on the grid-iron, also are very effective in the business arena.


    The Marketing Pulpit is brought to you by Robert Gatewood, MBA and Gatewood Marketing. Tune in to the other shows  (New York, Charlotte, Baltimore and DC) right here on BlogTalk Radio Mon - Thur, and on Radio-One's WOL 1450 AM on Fridays.

  • 00:32

    Marketing Pulpit - Baltimore (MPI-BALT)

    in Marketing

    Tune in to Larry Poncho Brown, host of The Marketing Pulpit Radio Show, which airs each Wednesday at  10:30 am. It's an exciting show that informs, inspires, entertains and energizes business owners and their stakeholders.


    The show features an exciting lineup of special guests in the fascinating world of art who tell their success stories and more.


    The Marketing Pulpit Radio Show is the creation of expert marketer, Robert Gatewood MBA, president of Gatewood Marketing.



    The show’s mission is to build strong buinesses in the community in order to put people to work.
    The show provides crucial knowledge in the areas of sales, branding, pricing, media buying, Internet, social media, music, entertainment, franchising, networking, event planning, the arts, accounting, business development, workforce development, industry trends, business news and more.
    The show offers sponsorships, advertising, membership opportunities, and a robust website for its listeners and visitors

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