Constant Contact plans to "build a complete engagement marketing platform for small businesses, nonprofits and member organizations." To that end, the company recently announced that it is acquiring Social CRM pioneer Bantam Live.
Does this move Constant Contact considerably closer to its vision of being an engagement marketing hub for small businesses and nonprofits or is this just a baby step in that direction?
We'll discuss those questions and more with Constant Contact's SVP of Strategy, Corporate Development and Innovation, Eric Groves.
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