• 01:09

    Email Marketing for non-profits

    in Marketing

    Email marketing for non-profit associations is a different ball game. People on those lists likely are more enthusiastic about the content offered them – they are members after all. Chris Donald from the Inbox Group (they work with a lot of associations/non-profits) and email marketing blogger Scott Cohen, who works with University newsletters, join us to talk about non-profit email marketing.

    Talking points:

    When ROI isn’t about revenue
    100% delivery to the Inbox with images on
    Internal newsletters for large companies and Orgs.
    No you can’t unsubscribe from the newsletter
    Profit for Non-Profits

  • 00:57

    Is Email Marketing the Answer? The Experts Weigh In

    in Art

    Around just about as long as the Internet email marketing has been pooh-poohed as "old school" and no longer relevant. Our guests Mckenna Hallett and Scott Fox beg to differ.


    In 1992, Mckenna launched her own business selling jewelry. Living in Hawaii she had to figure out how to reach a much wider audience. She turned to the fledgling Internet, built a website and developed an email marketing campaign. Since then Mckenna has sold more than 40,000 pieces of jewelry to more than 200 shops. Today she continues to sell steadily to over 50 shops and galleries across the nation. 


    Best-selling author, Scott Fox was in Silicon Valley as the Internet was exploding into new opportunities. Instead of pursuing his intended law career he became engaged in strategizing on how to capitalize on the new technology, starting and consulting in many e-business start ups. Today he hosts a popular online business training forum, podcasts about online business opportunities, consults on new online businesses and coaches entrepreneurs worldwide.


    They are both passionate about email marketing and see it as the best way to reach others - in their inboxes. They share a commitment to helping others use the power of the Internet to design successful lives. 


    We talk about:



    building and growing your email list
    integrating your website with your email marketing
    ways to manage your list and possible providers
    best practices in reaching your audience
    the top reasons for using email marketing 
    email vs Facebook and other social media
    optimizing for mobile


     

  • 00:30

    Email List Marketing - How to Grow Your Email List the Right Way

    in Entrepreneur

    You know you need an email list, but are you growing your list in the right way? Unlike some things in life, when it comes to email list building, size doesn't matter! It's all about the quality of those people on your list. On today's show you'll discover the truth about email list size and we'll talk about the right and wrong ways to grow your email list using heart-centered and authentic methods. Learn more at: http://www.GrowingYourHolisticBusiness.com and be sure to grab your free audio, "How to Grow Your Holistic Business", my gift to you!

  • 00:32

    Email Marketing Strategy: The Making of Your Email Marketing Action Plan

    in Entrepreneur

    By no means should you ease up your email marketing communication strategy. Contrary to some, email marketing is alive and well! An effective email marketing strategy is all about sending email messages with the purpose of enhancing the relationships with your current or previous customers and to encourage customer loyalty and acquire repeat business on a very personal one-to-one basis. How you design, implement, measure, and manage your email marketing strategy can make a significant impact and generate greater results relative to your overall digital marketing plan. That is our focus on this edition of, “The Strategist Radio LIVE."

  • 01:16

    Email Marketing to an International Community

    in Marketing

    #eMailRadio host Jeff Ginsberg will interview Nick Eckert, CMO of Graphic Mail, and get his insights into international email marketing tactics. Nick will tell all about built-in user interfaces and the value of using an email service provider that supports different languages and international connections. There are unique issues involved when marketing to a cross-border and cross-cultural community, and Nick is the Ninja to ask.

  • 01:10

    Holiday Email Marketing

    in Marketing

    Chad White of Smith-Harmon and Dylan T. Boyd of eROI join us to talk about email and social marketing for the holiday season!

    The holiday season brings in a big chunk of your revenue! Are you taking full advantage of email and social marketing to increase that ROI?

    Dylan and Chad are experts on holiday email marketing and they'll be here with lots of advice and answers to your questions!

  • 01:06

    Email Marketing Deliverability

    in Marketing

    Getting your email to the inbox is your first challenge as an email marketer. Recent changes to popular email clients such as Gmail can make that an even bigger challenge.

    Tom Sather, Director of Professional Services for Return Path joins us to discuss these changes and answer your deliverability questions!

    Tom will have plenty of insight and tips to help you get your message to your subscribers!

  • 01:08

    eMail radio: Email Marketing Metrics Explained

    in Marketing

    Luke Glasner of Glasner Consulting, joins Jeff and Jim to answer your questions about email marketing metrics!

    From CTRs to hard and soft bounces, we'll explain what's important to know about your email marketing report metrics!

  • 01:10

    eMail Radio: The Future of eMail and Online Marketing

    in Marketing

    Marketing legends, Mark Brownlow of EmailMarketingReports.com and Bill McCloskey, founder Email Data Source. Join Jeff and Jim to talk about where email and social marketing is at now and where its going in the future! We'll take your calls live!

  • 00:15

    Email Marketing 101: Think Before You Blast

    in Business

    One of the most traditional forms of lead generation has been direct mail marketing.  But with the introduction of the internet, email as well as the push to cut down on waste and be “green”, the methods of lead generation have evolved and a new form of direct mail marketing has surfaced: email marketing.


    Join host Christopher Tompkins as he shares his tips on getting started with email marketing in time to reap the benefits!


    The Social Marketing Academy is brought to you by The Go! Agency: Online Marketing Specialists.  To learn more about The Go! Agency as well as to gain your free access to our social media marketing arsenal - visit our blog page at our official website here: http://www.thegoagencyusa.com/blog


    Have a topic or social media marketing question that you would like to see covered on The Social Marketing Academy?  Please get in touch with us by Tweeting host Christopher Tompkins @chrisgoagency or by sending him an email at christopher@thegoagencyusa.com!

  • 00:39

    Explode Your Business With Email Marketing

    in Marketing

     


    Take Drastic Steps to Explode Your Business With Email Marketing


    On Friday, October 4, 2013, we welcome professional speaker, Toni Harris, The Turnaround Queen. In addition to being a speaker, Toni is also a Corporate trainer, author, coach and radio Host,

    She authored Take A Drastic Step, a book which tells her own story of how she took several drastic steps to turn her own life around, filling her with wisdom and specialized knowledge to help others do the same, and which she joyfully shares in her vibrant messages.

    Toni joins us on Friday for a conversation about Taking A Drastic Step To Explode Your Business With Email Marketing  (a very profitable but often neglected area for most business owners). 

    Visit her website: ToniHarrisspeaks.com.


    Let your readers learn about the fun and lucrative world of writing promotional letters for the $2.3 trillion direct-response industry. Follow simple yet powerful techniques and receive personal and financial freedom.


     


     

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