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Around just about as long as the Internet email marketing has been pooh-poohed as "old school" and no longer relevant. Our guests Mckenna Hallett and Scott Fox beg to differ.
In 1992, Mckenna launched her own business selling jewelry. Living in Hawaii she had to figure out how to reach a much wider audience. She turned to the fledgling Internet, built a website and developed an email marketing campaign. Since then Mckenna has sold more than 40,000 pieces of jewelry to more than 200 shops. Today she continues to sell steadily to over 50 shops and galleries across the nation.
Best-selling author, Scott Fox was in Silicon Valley as the Internet was exploding into new opportunities. Instead of pursuing his intended law career he became engaged in strategizing on how to capitalize on the new technology, starting and consulting in many e-business start ups. Today he hosts a popular online business training forum, podcasts about online business opportunities, consults on new online businesses and coaches entrepreneurs worldwide.
They are both passionate about email marketing and see it as the best way to reach others - in their inboxes. They share a commitment to helping others use the power of the Internet to design successful lives.
We talk about:
building and growing your email list
integrating your website with your email marketing
ways to manage your list and possible providers
best practices in reaching your audience
the top reasons for using email marketing
email vs Facebook and other social media
optimizing for mobile
By no means should you ease up your email marketing communication strategy. Contrary to some, email marketing is alive and well! An effective email marketing strategy is all about sending email messages with the purpose of enhancing the relationships with your current or previous customers and to encourage customer loyalty and acquire repeat business on a very personal one-to-one basis. How you design, implement, measure, and manage your email marketing strategy can make a significant impact and generate greater results relative to your overall digital marketing plan. That is our focus on this edition of, “The Strategist Radio LIVE."
eMailRadio presents The Frequency Show
Live at 1PM EST on Tuesday, May 10 Please join us on Tuesday May 17th at 1PM for eMailRadio as Jeff Ginsberg, your host, will discuss email frequency, cadence, scheduling and throttling.
The show includes a guest interview with Dela Quist of Alchemy Worx, always known for being a provocateur who pushes us harder as email marketers. Tune in to hear Dela’s edgy point-of-view and to dialogue about email frequency with The eMail Guide community at 1PM EDT, May 17.
The Frequency Show will explore the value of sending more and less, when and when not, and to whom. Learn how frequency helps to maximize your customer engagement.
Effective eMail Marketing is more than just sending. Jeff and Dela will share the ways you can measure and refine your frequency to get emails opened, clicked-through, and converted.
Join us at 1PM EDT to listen in, call, and participate as we share the strategies that eMail Ninjas use to plan, execute, and improve. The Frequency Show is your opportunity to learn new ways from others in the industry and to share what you know works best. Participate LIVE to give and get from the eMail Guide community.
Want to give us an eMail Marketing frequency tip? Share it in advance and we’ll make sure to mention it on the show: eMailRadio@theemailguide.com.
You can call in or Skype 1-347-637-3461. We all want to deepen our wisdom, so please participate. Call in or email your ideas for The Frequency Show!
CALL IN Tuesday at 1 PM EST and join our LIVE broadcast.
Email marketing for non-profit associations is a different ball game. People on those lists likely are more enthusiastic about the content offered them – they are members after all. Chris Donald from the Inbox Group (they work with a lot of associations/non-profits) and email marketing blogger Scott Cohen, who works with University newsletters, join us to talk about non-profit email marketing.
When ROI isn’t about revenue
100% delivery to the Inbox with images on
Internal newsletters for large companies and Orgs.
No you can’t unsubscribe from the newsletter
Profit for Non-Profits
#eMailRadio host Jeff Ginsberg will interview Nick Eckert, CMO of Graphic Mail, and get his insights into international email marketing tactics. Nick will tell all about built-in user interfaces and the value of using an email service provider that supports different languages and international connections. There are unique issues involved when marketing to a cross-border and cross-cultural community, and Nick is the Ninja to ask.
Chad White of Smith-Harmon and Dylan T. Boyd of eROI join us to talk about email and social marketing for the holiday season!
The holiday season brings in a big chunk of your revenue! Are you taking full advantage of email and social marketing to increase that ROI?
Dylan and Chad are experts on holiday email marketing and they'll be here with lots of advice and answers to your questions!
Getting your email to the inbox is your first challenge as an email marketer. Recent changes to popular email clients such as Gmail can make that an even bigger challenge.
Tom Sather, Director of Professional Services for Return Path joins us to discuss these changes and answer your deliverability questions!
Tom will have plenty of insight and tips to help you get your message to your subscribers!
One of the most traditional forms of lead generation has been direct mail marketing. But with the introduction of the internet, email as well as the push to cut down on waste and be “green”, the methods of lead generation have evolved and a new form of direct mail marketing has surfaced: email marketing.
Join host Christopher Tompkins as he shares his tips on getting started with email marketing in time to reap the benefits!
The Social Marketing Academy is brought to you by The Go! Agency: Online Marketing Specialists. To learn more about The Go! Agency as well as to gain your free access to our social media marketing arsenal - visit our blog page at our official website here: http://www.thegoagencyusa.com/blog
Have a topic or social media marketing question that you would like to see covered on The Social Marketing Academy? Please get in touch with us by Tweeting host Christopher Tompkins @chrisgoagency or by sending him an email at firstname.lastname@example.org!
Take Drastic Steps to Explode Your Business With Email Marketing On Friday, October 4, 2013, we welcome professional speaker, Toni Harris, The Turnaround Queen. In addition to being a speaker, Toni is also a Corporate trainer, author, coach and radio Host, She authored Take A Drastic Step, a book which tells her own story of how she took several drastic steps to turn her own life around, filling her with wisdom and specialized knowledge to help others do the same, and which she joyfully shares in her vibrant messages. Toni joins us on Friday for a conversation about Taking A Drastic Step To Explode Your Business With Email Marketing (a very profitable but often neglected area for most business owners). Visit her website: ToniHarrisspeaks.com.
Marketing legends, Mark Brownlow of EmailMarketingReports.com and Bill McCloskey, founder Email Data Source. Join Jeff and Jim to talk about where email and social marketing is at now and where its going in the future! We'll take your calls live!
Want to successfully grow your business? Then tune in and learn the 10 ways to create a killer email marketing campaign!
Join CEO of Think Tank PR & Marketing Trish Cheatham along with co-host Kevin Zimarik as they discuss the 10 ways you can marketing your business via email marketing.
Studies have shown that people who buy products marketed through email spend 138% more than people who do not receive email offers - so how do you capitalize on this for your business? They'll lead you through the entire process!
Trish and Kevin will also talk about successful email campaigns and how they've changed the face of marketing for businesses both big and small.
You won’t want to miss this information packed show! Also, for more information you can visit our show blog at www.ninjamarketingshow.com