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Flip Your Sales Process: Ellen Rogin Interviews Lisa Mininni

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Many advisors are stuck in an outdated sales paradigm, argues author and business mentor Lisa Mininni in this interview hosted by Ellen Rogin. Instead of using traditional "push" techniques that make you come off as salesy, you should be focusing on relationship building strategies that make prospects come to you. Lisa discusses these techniques and more in this edition of AdvisorRadio.

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