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To niche or not to niche, this is the question a lot of coaches are asking themselves. Marketing experts think you need to. Branding gurus say it's a must. However, there might be something deeper to address than just a niche.
Having a unique voice in your work is what makes you identifyable in your market no matter how big or narrow it is. Having a niche won't help you if the niche is the only thing that makes you unique. Having a voice and or message that stands out from the crowd will make you recognizable and marketable no matter who you're working with.
Tune in today to learn how to find that unique voice.
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