Samantha Cabaluna of Earthbound Farm talks organic foods

Join host Criss Bertling and Family Food Expert Ellen Briggs as we interview Samantha Cabaluna, Communications Director at Earthbound Farm. Senior marketing/communications professional for one of the leading organic food companies in the country, reporting directly to company co-founder/executive vice president. Led communications during a major crisis. Acted as primary spokesperson, triaging media requests from more than 100 outlets per day. Worked collaboratively with the incident management team to manage information and craft public responses. Led the company’s year-long brand research and brand strategy development project and, subsequently, the development of the Earthbound Farm brand book. Prepare all company spokespeople for speaking engagements, ensuring that messaging aligns with company positions and brand strategy. Developed and launched Consumer Advisory Panel, consisting of “brand magnet” consumers to serve as distributed brand ambassadors as well as provide feedback on new products and communications initiatives. Call in with your questions.