Growing your export sales at international trade shows

This week on Export Success, we’ll be taking a close look at a critical marketing strategy for companies looking for potential overseas buyers or distributors – placing a booth at an international trade show.  It could be one that’s held here in the United States which also attracts foreign companies active in the industry, or it could be one of the major overseas trade shows where attendees include nationals of the host country as well as potential customers from neighboring countries.  The look and feel of your display and what message you convey at the show can be a powerful tool for developing that all-important new connection in an export market.  My guests this week will be Chris Miner, CEO of Green Phoenix Exhibits, LLC, of Fairfax Vermont, and Axel Von Hagen, CEO of Von Hagan Design Co., of Blomberg, Germany.  Chris and Axel specialize in helping companies from around the world maximize their impact and success at trade fairs.  Their companies have offices in key business centers in the U.S. and Europe, and offer a full range of design, production, shipping, set up and storage services for exhibitors’ displays and samples.  Chris and Axel have over forty years of combined experience between them, and they’ll draw on it to tell our listeners the best ways your company can approach this unique marketing outlet.

So join me on Tuesday, December 17, 2013 @ 9:30 am EST to see how you can connect with new buyers and distributors by strategic participation in an international trade show.