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The culmination of an international marketing program is the development of a plan of action to succeed in potential international markets. The planning process is complex and can mean the difference between success and failure for a product or service launch. While there are similarities when comparing the development of a domestic marketing plan and an international one, there are also differences you must be aware of. That is our focus on this edition of, “The Strategist.”
Join Host Dr. Loretta Faith Harris and Co-Host Yolanda “Yo-Trip” Triplett as they share intimate conversations with international marketing expert Suzonna Warrenton during the Triumphant Living radiobroadcast. Suzonna is the CEO and Founder of Tatin International Marketing, LLC (TIM) a Central Florida based marketing firm with a concentration on government, airports, and large corporations. Her tag line is: We may not always have it together BUT together we have it all! As an established M/W/DBE for the State of Florida, State of Michigan, GOAA, and Orange County Florida, Tatin International Marketing is the go to firm for other DBE’s, Fortune 500 and 200 corporations.
Call in: 1 - (619) 638 – 8501
My guest will be Mark Neiman. Mark is the Vice President of Marketing at the legendary Copacabana night club. He is responsible for developing and executing marketing and sales strategies as well as drive public awareness of this world famous entertainment venue located in the heart of Times Square, New York City. His additional responsibilities include the creation of all media partnerships, new business events, corporate sales & banquets as well as targeted advertising and promotional campaigns to increase bottom line sales.
Mark is a seasoned sales and marketing professional with over 25 years of experience in corporate sales/sponsorship, new business development, event marketing, sales management and nonprofit fundraising. He was formerly Director of Event Marketing for New York City radio stations KISS-FM, WBLS, WYNY and Radio Disney. While at WBLS he created and executed the, “Circle of Sisters,” the largest event reaching African American Women in the country drawing over 50,000 attendees per year.
Don't have enough time to market your company on social media? Is outsourcing the answer? Join Christopher Tompkins today as he shares his thoughts on outsourcing and the benefits that your business can reap!
The Social Marketing Academy is brought to you by The Go! Agency: Online Marketing Specialists. To learn more about The Go! Agency as well as to gain your free access to our social media marketing arsenal - visit our blog page at our official website here: http://www.thegoagencyusa.com/blog
Have a topic or social media marketing question that you would like to see covered on The Social Marketing Academy? Please get in touch with us by Tweeting host Christopher Tompkins @chrisgoagency or by sending him an email at firstname.lastname@example.org!
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Cause marketing has become more important than ever to corporations, whether B2C or B2B, as brands become increasingly social. Even the largest brands who may have been linked to sports sponsorships in the past, are now looking for ways to link to causes that drive their future customers.
Causes like sustainability, education and school, habitat, human rights, healthcare, and other issues that engage the passions of customers - where there is passion there will be engagement.
Join Bill Bonner, Principal of BonnerIMPR, an integrated marketing and public relations consultancy and a cause marketing expert, in this episode of Marketing Fever. You'll learn:
Just what is "cause marketing?" We'll define it and put some parameters around it.
Why should businesses look to cause marketing as a strategy?
What makes good cause marketing?
How do you get started? What's the process and how do you sell this to management?
How do you measure it?
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