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International Business Etiquette Essentials

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Export Success

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Whether it's a first time phone call, a face to face meeting to introduce your product at a trade show, or a working lunch or dinner, how you behave will tell your foreign customers a lot about you.  Have you taken the time to find out what's appropriate and what's not?  Do you respect them and their culture or are you in such a hurry to sell them something that you can't be bothered?

On this week's edition of Export Success, I'll be speaking with internationally-known business etiquette authority Ann Marie Sabath, founder and President of At Ease Inc.  Ann Marie has consulted with firms around the world, and is the author of numerous books on etiquette for international businesspeople.  She's travelled the world to share her knowledge and insights, and to help companies large and small avoid the kinds of cultural gaffs that can short-circuit even the best business ideas.

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