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Many people overlook the importance of the use of language. Words can make people love you or hate you depending on how you present it. A single word, letter or character can make all the difference and believe me, it makes a HUGE difference.
Words are powerful. Make sure you know how to effectively use them.
Jack Zerby studies the impact words have and make on individuals and crowds. As a serial entrepreneur he also experiments a lot with different marketing messages.
Gain from Jack's wisdom and experience.
Background on Jack:
My name is Jack Zerby, and I am a founder and designer at Flavors.me (aquired by Moo), and Goodsie. I was the Director of Design at Vimeo, and a designer at Pentagram, Frog, and RG/A. I also podcast at Marketing For Founders, started a dojo for Startups called Workshop, and recently launched Shootstay.
