Why you are losing the sale? with Ron Finklestein

Ron Finklestein is an International Author, speaker and business coach specializng in top line sales growth

One of Ron's favorite saying is, “Don’t make me think about what you do and how what you do is important to me.” I do not know your business and I don’t need to know your business. That is your job. It is also your job to make it easy for me to understand how what you do is going to help me (grow sales, cut cost, hire better, increase productivity, etc.) The reality of the situation is if I have to work hard to buy from you – I won’t.