Are your blog and email marketing friends?

Karen Talavera of Synchronicity Marketing joins us to talk about how important your blog is to your email marketing campaigns and your business. A well-written, frequently updated blog can drive significant amounts of traffic to your website (more and more these days, it may BE your website). With the impact of search indexing and social sharing, it’s likely that many potential readers are first landing on your blog pages – not your home page or product pages. So, you want to leverage email to build relationships from there, as well as continually push people to new content as you have it posted. How do you do this, and how much should you do to capture email addresses from blog visitors? We’ll discuss this plus how to orchestrate and ongoing email program to new and established subscribers.