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  • Direct Response Marketing: Only 12 Times Stronger

    in Business

    Keep in mind is that DRM is not branding. The end goals of direct response marketing and brand marketing are entirely different. DRM wants to get the customer to provide information or open his wallet. Branding, on the other hand, wants to get the customer to remember the product.

    What Is Multi-Channel Marketing (MCM)?

    Multi-channel marketing is simply offering customers more than one way to buy.

    Question #1: Do you think an 80-year-old grandmother in Stanford, Connecticut, who has a passion for gardening buys through the same channel as a 21-year-old man who loves to surf in Venice Beach, California?

    Question #2: Do you think they are both good prospects for, or have responded to, a multi-channel marketing campaign?

    how important it is to market your products through multiple channels. Different people respond to advertising in different ways. And very often your customers or potential customers need to see offers more than once before they make the decision to buy.


    More Channels = More Money

    A study by the Direct Marketing Association [DMA] found that customers who buy from two channels rather than one are between 20 and 60 percent more valuable to a company over time. Customers who buy from three channels rather than one are 60 to 125 percent more valuable.

    People who should listen to this show are entrepreneurs, careercoaches, marketing experts
     

  • The Marketing Pulpit - New York

    in Marketing

     


    The Marketing Pulpit (New York) Radio Show, hosted by radio veteran Dennis Shipman and inimitable John Clifton, is an intriguing, dynamic and provocative Internet based radio program that fosters cultural consciousness while promoting Pan-African economic empowerment.


    Shipman and Clifton are partners in a small, 100% Disabled, M/W/BE owned firm (East New York Management, and, its subsidiary, Applied Anthropologics, Inc), which provides consultation, multi-media and talent management and production, with the objective of empowering artists and businesses to employ psychoacoustics – i.e., music and speech- to tell potential clients what they do...


    Explore the invaluable resources EastNYManagement offers in collaboration with our partners such as Gatewood Marketing, located on the World Wide Web at www.gatewoodmarketing.com, which can take your project from inception to fruition.


    Book your interview as soon as possible. You can contact Dennis Shipman @dennis@eastnymanagement.net or (347) 846-8447 (v-card); or, John Clifton at john@eastnymanagement.net or (347) 869-1729 (v-card)

  • 01:02

    How To Select The Right Direct Sales, MLM, and/or Networking Marketing Company

    in Business

    Wealthy Sistas® Radio Connecting Business with People, Stories, and Music


    LIVE Tuesdays 11 AM EST | LISTEN LIVE 347-838-9278 AND/OR 24/7 @WEALTHYSISTASRADIO.COM


    THIS WEEK'S EPISODE: Direct Sales, MLM, and the Networking Marketing industries offer many rewarding opportunities. Today there are more companies than ever. But, how does one decide or choose the best company? In this episode Deborah Hardnett shares the top strategies to selecting the best company for you. 


    Wealthy Sistas® Radio, is a production of Wealthy Sistas® Media Group, Each week the host Deborah Hardnett interviews extraordinary business owners who share their real life, uncensored and uncut stories of triumphs and mishaps on their journey. Each show is packed with sound business concepts that offer solutions to business professionals globally. And is intertwined with some of the greatest R&B music of all time. Listeners will find Wealthy Sistas® Radio show both informative and inspirational and entertaining.


    Wealthy Sistas® Media Group – Promoting Positive People Learn more about our Host Deborah Hardnett and services at wealthysistasmedia.com

  • 00:28

    Marketing Pulpit - Charlotte (MPI-NC)

    in Marketing

    Marketing Pulpit - Charlotte (MPI-NC)


    Tune in to Sharon Bennett, host of The Marketing Pulpit Radio Show, which airs each Tuesday at 10:30AM (EST). Today Sharon discusses "Home Businesses for Senior Citizens (Under $100.00) with her co-hosts Therapist Ira Lake, Founder of Imtasik Family Counseling Services and Consultant Anthony Herring, CEO of HCFG Solutions.


     


    The Marketing Pulpit Radio Show is the creation of expert marketer, Robert Gatewood MBA, president of Gatewood Marketing.



    The show’s mission is to build strong businesses in the community in order to put people to work.
    The show provides crucial knowledge in the areas of sales, branding, pricing, media buying, Internet, social media, music, entertainment, franchising, networking, event planning, accounting, business development, workforce development, industry trends, business news and more.
    The show offers sponsorships, advertising, membership opportunities, and a robust website for its listeners and visitors.


    Building Strong Businesses In The Community.

  • 00:32

    Marketing Pulpit - DC (MPI-DC)

    in Marketing

    Tune in to Ray Raysor, host of Sight ‘n Vision Disability and Senior Talk Radio, which airs each Friday at 3:00PM (EST).  Ray, who has been blind for over fifty years, brings professional and personal experiences to those who actively live with a disability and senior citizens who may experience age-related limitations.


    Sight ‘n Vision Disability & Senior Talk Radio debuts on Blog Talk Radio as part of Gatewood Marketing International.

  • 00:32

    Marketing Pulpit - TX (MPI-TX)

    in Marketing

    Tune in  each Thursday Morning from 10:30-11:00 AM (CDT) and 11:30-12:00 AM (EST) to The Little Flower Literacy and Economics Radio Show. Hosted by Dr. Florita Bell Griffin in Houston, Texas and Leon Gatewood in Morven, North Carolina, the Little Flower Show addresses the connection between illiteracy, economics and communities. The show is an affiliate of Marketing Pulpit International, Washington D.C.


    Dr. Griffin, a Houston, Texas author, creative director, urban planner and urban and regional scientist, is concerned with analytical approaches to problems that are specifically urban, rural and regional in nature. Functional illiteracy in youth, and its link to the economic stability of communities is an urban, rural and regional problem that deeply concerns her. She believes that improving literacy is the way forward for communities who want to boost their local economy, and that investing in creative literacy vehicles today is necessary for building a solid and secure future tomorrow.


    Leon Gatewood, is the co-founder and CEO of Helping Our Loved Ones Learn And Achieve! HOLLA!, a non-profit Community Development Corporation in Morven, North Carolina, with a youth literacy mission. Since formally organizing in 2011, HOLLA! has caused over a half million dollars to be injected into the Morven Community, which using the Economic Multiplier Effect equates to approximately two million dollars.

  • 00:33

    Marketing Pulpit - Charlotte (MPI-NC)

    in Marketing

    Tune in to Sharon Bennett, host of The Marketing Pulpit Radio Show, which airs each Tuesday at 10:30AM (EST). Today Sharon continues the series, "Effective Leadership: Team Rewards, with Therapist Ira Lake, Founder of Imtasik Family Counseling Services and Consultant Anthony Herring, CEO of HCFG Solutions.


     


    The Marketing Pulpit Radio Show is the creation of expert marketer, Robert Gatewood MBA, president of Gatewood Marketing.



    The show’s mission is to build strong businesses in the community in order to put people to work.
    The show provides crucial knowledge in the areas of sales, branding, pricing, media buying, Internet, social media, music, entertainment, franchising, networking, event planning, accounting, business development, workforce development, industry trends, business news and more.
    The show offers sponsorships, advertising, membership opportunities, and a robust website for its listeners and visitors.

  • 00:33

    Marketing Pulpit International - New York

    in Marketing

    The Marketing Pulpit (New York) Radio Show, hosted by radio veteran Dennis Shipman is an intriguing, dynamic and provocative Internet based radio program that fosters cultural consciousness while promoting Pan-African economic empowerment.


    Shipman is owner of a small, 100% Disabled, M/W/BE owned firm (East New York Management, and, its subsidiary, Applied Anthropologics, Inc), which provides consultation, multi-media and talent management and production, with the objective of empowering artists and businesses to employ psychoacoustics – i.e., music and speech- to tell potential clients what they do...


    Explore the invaluable resources EastNYManagement offers in collaboration with our partners such as Gatewood Marketing, located on the World Wide Web at www.gatewoodmarketing.com, which can take your project from inception to fruition.


    Book your interview as soon as possible. You can contact Dennis Shipman @dennis@eastnymanagement.net or (347) 846-8447 (v-card)

  • 00:31

    Marketing Pulpit - DC (MPI-DC)

    in Marketing

    Tune in to Ray Raysor, host of Sight ‘n Vision Disability and Senior Talk Radio, which airs each Friday at 3:00PM (EST).  Ray, who has been blind for over fifty years, brings professional and personal experiences to those who actively live with a disability and senior citizens who may experience age-related limitations.


     


    Sight ‘n Vision Disability & Senior Talk Radio debuts on Blog Talk Radio as part of Gatewood Marketing International.


     


                  

  • 00:31

    Marketing Pulpit - TX (MPI-TX)

    in Marketing

    Tune in to The Little Flower Literacy and Economics Radio Show, hosted by Dr. Florita Bell Griffin in Houston, Texas and Leon Gatewood in Morven, North Carolina.  An affiliate of Marketing Pulpit International, of Washington D.C., the show airs every Thursday from 10:30 -11:00 AM CDT or 11:30 - 12:00 AM EST, and addresses the connection between illiteracy, economics and communities.


    Dr. Griffin, a Houston, Texas author, creative director, urban planner and urban and regional scientist, is concerned with analytical approaches to problems that are specifically urban, rural and regional in nature. Functional illiteracy in youth, and its link to the economic stability of communities is an urban, rural and regional problem that deeply concerns her. She believes that improving literacy is the way forward for communities who want to boost their local economy, and that investing in creative literacy vehicles today is necessary for building a solid and secure future tomorrow.


    Leon Gatewood, is the co-founder and CEO of Helping Our Loved Ones Learn And Achieve! HOLLA!, a non-profit Community Development Corporation in Morven, North Carolina, with a youth literacy mission. Since formally organizing in 2011, HOLLA! has caused over a half million dollars to be injected into the Morven Community, which using the Economic Multiplier Effect equates to approximately two million dollars.

  • 00:31

    Marketing Pulpit - DC (MPI-DC)

    in Marketing

    Tune in to Ray Raysor, host of The Sight ‘n Vision Disability & Senior Talk Radio, which airs each Friday at 3:00PM (EST).  Ray, who has been blind for over fifty years, brings professional and personal experiences to those who actively live with a disability and senior citizens who may experience age-related limitations.


     


    Sight ‘n Vision Disability & Senior Talk Radio debuts  on Blog Talk Radio as part of Gatewood Marketing International.