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What is more important marketing or sales? Is marketing more about theory and less about the practical and bottom line?
Marketing responsibilities are to attract prospects and sales duty to close the deal with the prospects. If marketing is ineffective, sales will not see or get a lead.
Isn't all about producing good leads? How can we improve our marketing to generate better leads? And, we all hear about the power of the Internet and what we should do but, not necessarily how to do it. Patrick Schwerdtfeger will show us the way.
Patrick Schwerdtfeger is the author of “Marketing Shortcuts for the Self-Employed” (2011, Wiley & Sons, Inc.) and is a regular speaker for Bloomberg TV. He has spoken about Modern Entrepreneurship, Online Branding and the Social Media Revolution at conferences and business events around the world.
Patrick has also authored “Webify Your Business – Internet Marketing Secrets for the Self-Employed” (2009) as well as “Make Yourself Useful – Marketing in the 21st Century” (2008) and has been featured by the Associated Press, National Public Radio’s Here & Now program and Authors Unscripted among others. Patrick's website is: www.80shortcuts.com